Introduction. The importance of technology for the economic development is widely recognized considering the impact it can have on the success, survival or failure of business activities of the companies, particularly in an environment of intense and global competition. Technology often provides saving solutions in downward economic cycles because it allows the creation of more effective business models and ecosystems.
Aim of the study. The article addresses the issue of Cloud Computing concept from the perspective of its implications on the business environment. In this respect we have analyzed the changes brought by the new technology which come to connect the discontinuities between the IT solutions adopted by small and medium organizations and those adopted by large corporations. The article analyzes the benefits and limitations of cloud both in terms of small companies and in terms of more developed entities. Whatever the size and type of organization but especially for SMEs Cloud provides a competitive advantage by providing access to affordable, reliable and flexible IT solutions that allows them to operate more efficiently among their competitors in the market.
Keywords: cloud, small companies, corporations, benefits, challenges
Introduction. Individuals acquire abilities and knowledge thanks to the education system and these are further used on the labour market, but the main purpose of education is to contribute to the individuals’ intellectual development, to their creative spirit as well as their sense of responsibility, so that the higher education graduates become increasingly more capable of improving their quality of life and ensuring a decent future by making use of the knowledge gained during study years in their work.
Aim of the study. This paper tackles the problem of personal investment in education from the perspective of academic marketing, while the conclusions reflect the importance of personal investment in education to obtain benefits at individual, organizational and social levels on a competitive and globalized market, but also the major role of academic marketing in orienting higher education institutions towards consumers.
Keywords: personal investment in education, academic marketing, benefits.
Jel Classification: M31, I23, I26