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Entrepreneurial Intention Under Digital and Environmental Uncertainty: Evidence from Young Adults in an Emerging Economy
Two Decades of Digital Marketing Research: From Web-Based Consumer Influence to AI-Mediated Marketing Decisions
Long-term Evolution of Search Visibility and Click-Through Performance in Romanian E-commerce: A Four-Year Longitudinal Analysis of Google Ads Data
Determinants of Entrepreneurial Success in Emerging Economies A Resource-Based and Dynamic Capabilities Model
Algorithmic Audience Targeting in Meta Ads Remarketing Campaigns: A Demographic Analysis of AI-Driven Delivery in a Romanian Aesthetic Medicine Clinic