Browsing: O31

Introduction. Much of the empirical research has defined creativity as an outcome, focusing on the production of new and useful ideas concerning products, services, processes and procedures. Using this definition, research has examined creative solutions to business problems, creative business strategies and creative changes in job processes.

Aim of the study. This paper provides a review of old and new research examining contextual factors that can foster or hinder creativity at the individual and organizational level. In particular, we examine the role of leadership and the use of different human resource practices for developing a work context that is supportive of creativity. In the end, we discuss practical implications for managers and highlight some directions and areas for future research.
Keywords: creativity, intrinsic motivation, risk taking, organizational climate
JEL Classification: O31, O39, M12

Introduction. Innovation is an integrating part of the re-vitalization plan of EU economy and it is one of the seven initiatives comprised in the 2020 Europe Strategy. The European Union supports through active policies the creative-innovative processes, as illustrated by the Cohesion Policy Program for 2007-2013 and by the ”Horizon 2020” Program for Research and Innovation.

Aim of the study. The present paper presents, from an organizational perspective, relevant aspects related to the question of innovation and innovation management, while pointing out the most important internal and external factors that favour the introduction of innovation into the sphere of processes that are run by organizations, as well as into the sphere of products and services provided by organizations. At the same time, the paper briefly presents the essential attributes of organizations which obtain competitive sustainable advantages through innovation.
Keywords: organization, innovation, management of innovation, contextual factors, intraorganizational factors, competitive advantage.
JEL Classification: D83, L21, L25, O31, O32.

Introduction. The evolutionary trend of the global economy brings to the forefront the need to forecast and introduce new modalities to innovate strategic management systems focusing on the preoccupations regarding the continuous modernization and improvement of the strategic variants of coordination of the organization.

Aim of the study. In organizational context, innovation has various materializations, it includes both product and technology renewal, but it also takes into account organizational changes or the application of new business models. Applying such changes may have effects on quality and market share, ensuring improved competitiveness.
Keywords: innovation, innovation in management, organizational management, forecasting tools in innovation
JEL Classification: L21, M20, O31

Introduction. The future of organizations depends decisively on their ability to constantly improve their technologies and processes and, on this basis, to develop new products and services that correspond in quantitative and qualitative terms to the evermore diversified requirements of the demand bearers.

Aim of the study. The paper addresses relevant aspects related to creativity and innovation as inexhaustible sources of sustainable competitive advantages. The conceptual framework of creativity is defined and the important phases of a creative process are delimited. The main types of innovations are briefly presented, while at the same time the variables defining the innovation capacity of organizations are revealed. The final section of the paper highlights the key role of management in stimulating creative and innovative processes within organizations and in developing innovative projects.
Keywords: organization, creativity, innovation, management, sustainable competitive advantage.
JEL Classification: M10, L21, O31, O32.

Introduction. In the multitude of methods and procedures for initiating and implementing new businesses over the past decade, the Lean Start Up methodology also follows the research conducted by IT entrepreneur Eric Ries from 2008. The Romanian economic context after the effects of the international financial crisis revealed an increasing trend, albeit variable, in terms of economic growth and the development of new business and entrepreneurial initiatives. This article aims to highlight the possible impact of the Lean Start Up methodology on entrepreneurial thinking and practice in Romania, both at the beginning of the road and in its continuous evolution.

Aim of the study. The paper first performs a research on specialized scientific literature, then focus on the presentation of the Laen Start Up methodology, on the advantages and limitations of the method in question, and on the implications of its use in Romania. The results of the research result in highlighting a number of possible guidelines and guidelines to follow regarding the application of the method to the newly established enterprises in Romania.
Keywords: Lean Start Up methodology, entrepreneurship, business model, startup, innovation-accounting
JEL Classification: M13, M16, M53, O31

Introduction. China and Japan respectively are two such countries that have taken the original concept of crowdfunding and evolved it distinctly within their own cultural spheres. To research into this subject, existing articles about crowdfunding in these respective countries were reviewed extensively and compared to existing standards in the West. At the same time, newer practices employed for Asian crowdfunding that evolved nationally has been migrated and integrated in their international interactions, which may or may not be in concordance with existing crowdfunding forms. From the results we know that the most prevalent form of Western crowdfunding is reward-based, and as such strategies have evolved to increase the project-makers’ chances of a successful crowdfunding campaign or project. However, in Asian countries this is not the general case, where donation-based crowdfunding and other forms such as crowdlending and equity-based crowdfunding are more relevant. To fulfil its purpose, the article tries to bring forward from Asia the new and intriguing, yet successful practices of crowdfunding that have emerged and evolved distinctly in their domain. It also leaves the door open for such practices to be replicated in the West.

Aim of the study. The objective of this article is to look at how crowdfunding has evolved around where it is likely to go. If we treat the most prevalent information from the West as the global standard, we may miss the new intriguing trends that arise from other areas in the world.
Keywords: crowdfunding, strategies, Flash-Sale, funding lifecycle, risk-reduction
JEL Classification: M13, O3, O31, O32