Browsing: O30

Introduction. Since the concepts of disruptive and sustaining innovations of Christiansen made their way into the models and policies both public and private during the last decade, different new approaches emerged. We do have now reliable benchmarks in analyzing the innovation field, in understanding the global trends or the national ones, financed by NGO’s, IO’s or national agencies. Understanding how innovation might become dominant in certain markets or contexts, it’s important, but the focus seems to have moved towards the outcome of innovations, on their impact on growth and the general wealth of the societies.

Aim of the study. Hal Varian’s concept of “combinatorial innovation” underlined the ascend of a new period of a tremendous burst of innovation. Now we can quickly and conveniently combine different Internetbased components, which are all bits, to create entirely new products and services, available for everyone. The mushrooming of nudging logic based initiatives all over the world, open the room for a new discussion – to what extent the intended target audiences of nudging initiatives will participate in co-generating of the new policies and campaigns, based on the employment of the combinatorial innovation?
Keywords: innovation, social marketing, behavioural economics
JEL Classification: I18, M31, O30

Introduction. Without a comprehensive and generally accepted definition, but with a long history, the innovation concept is used, in different approach, for almost all areas of live. It has been, and continues to be an important topic of study in all spheres of science and a term often used by policymakers, practitioners and academics from various fields. The “need for innovation” appears in all spheres of science, new innovation theories continue to develop, and a tendency to shift the innovation models from macro-level to organization (firm) level is manifested.

Aim of the study. The paper offers, from the autopoietic system theory perspective, a new vision of the innovation concept, which can be interpreted as similar, but not equal, with the survival knowledge process. We propose a new approach of the concept of innovation as knowlegde, both for new possibilities of evolution of the organisation, as well as for new, yet inactive, perturbation in enviroment and internal organisation (structure). Moreover, the more knowlegde is embeded in the organisation, about the enviroment and internal structure, the numer of possibilities is reduced (even if the reduction is from a high number of infinities to a lower numer of infinities).
Keywords: innovation, autopoietic system theory, creativity, knowledge, system view of creativity
JEL Classification: A10, O00, O30