Pages: 131-140Introduction. The past two decades have witnessed a profound transformation of digital marketing, both as a managerial practice and…
Browsing: M37
Pages: 122-130Introduction. The integration of artificial intelligence into Google Ads bidding and delivery systems – through Smart Bidding strategies, the…
Pages: 44-52Introduction. Within the Meta advertising ecosystem (Facebook and Instagram), audience targeting decisions are increasingly delegated to machine-learning systems that…
Pages: 27-34 Introduction. Paid advertising platforms have changed a great deal once machine learning moved into the bidding stack, and Google…
Pages: 65-77Introduction. Materialism, a growing behavioral trend for over a century, has accelerated in recent decades. It is a major…