Browsing: L11

Introduction. Europe is facing a growing demand for energy, with volatile prices and with serious disruptions in the energy supply. In 2014, the EU’s energy dependency was 53.4%, which meant that the EU bloc had to import more than half of the energy it consumed. To address these issues, a clear European energy strategy is needed, that is why the European Union has adopted a Democratic or participatory way of leadership.

Aim of the study. Leadership is a complex and dynamic process that has been defined in many different ways. Leadership has been described as autocratic, democratic, situational, transformational, and free rein. Democratic or participatory leadership style involves consultation with group members on actions and decisions, and encourages and rewards involvement in the process. These leaders make decisions and set goals with the approval and full participation of the members. That is why today Europe has common rules and Member States put their efforts together to access sufficient energy at affordable prices, keeping pollution to a minimum.
Keywords: European Union policy, energy dependence, leadership, energy strategy, interconnection, energy security, energy market, affordable electricity prices.
JEL Classification: F15, F21, F42, F5, F6, L11, Q4

Introduction. Freemium is an emerging business model mostly used in the online software market and mobile application market that offers a free basic version and premium version of a product or service. One of the most successful companies that uses the freemium business model is Riot Games Inc. with their multiplayer online game League of Legends. The growing number of successful freemium businesses requires scientific analysis and evidence.

Aim of the study. In this paper, first we analyze the general concept of the business model, especially focussing on the benefits of paying and non-paying customers and second, we analyze the fastgrowing and still young market of eSports which contributes to the success of the game. The finding then will be compared to the actual business model of Riot Games. The results show that Riot Games success is based on several factors that are all affiliated with the freemium business model: micropayments, sunk cost and network effects, data collection and sophisticated reward systems that foster customer retention.
Keywords: Freemium Business Model, Riot Games, Network Effects, eSports
JEL Classification: L11, L86