Pages: 91-97
Introduction. A guide to a better understanding of Cam Caldwell & Verl Anderson’s famous novel “Blue Ocean Strategies and Disruptive Innovation”. I am going to be talking about various chapters that clarify why this strategy works and how from Caldwell & Anderson’s point of view, both who were deeply inspired by W. Chan Kim and Renee Mauborgne’s novel, Blue Ocean Strategy. In this study I will be explaining and go further into detail about what a blue ocean strategy is, how it works, what it means, where it should be used, how did become so relevant to today’s business, how small corporations’ benefits from it, the dissimilarities between a red and a blue one, why the blue ocean strategy is important in competitive advantage etc.
Aim of the study. Therefore, after characterizing competitive advantage, I will be composing about the main purpose of this paper as well as clarifying Cam Caldwell & Verl Anderson “Competitive Advantage; Strategies, Management and Performance” which was published back in 2017 by Nova Science Publishers as well as using W. Chan Kim and Renee Mauborgne’s “Blue Ocean Strategy” published in 2004 and two study cases for a better understanding. In these two study cases I will be discussing how Cirque Du Soleil and the famous wine brand Yellow Tail succeeded using the Blue Ocean Strategy and their impact on how efficient this strategy really is.
