Pages: 91-97Introduction. A guide to a better understanding of Cam Caldwell & Verl Anderson’s famous novel “Blue Ocean Strategies and Disruptive Innovation”. I am going to be talking about various chapters that clarify why this strategy works and how from Caldwell & Anderson’s point of view, both who were deeply inspired by W. Chan Kim and Renee Mauborgne’s novel, Blue Ocean Strategy. In this study I will be explaining and go further into detail about what a blue ocean strategy is, how it works, what it means, where it should be used, how did become so relevant to today’s business,…
