Pages: 98-106Introduction. This paper analyzes the critical function of strategic grouping in determining competitive dynamics within industries. Strategic grouping, which…
Browsing: 2025, Vol. 41, Issue 1, May
Pages: 91-97Introduction. A guide to a better understanding of Cam Caldwell & Verl Anderson’s famous novel “Blue Ocean Strategies and…
Pages: 81-90Introduction. In today’s world, competition between businesses is not only big and demanding, but also challenging. Continuous advances in…
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Pages: 64-80Introduction. The economic shocks triggered by the outbreak and spread of the COVID – 19 pandemic prompted national governments…
Pages: 49-63Introduction. In a context where artificial intelligence (AI) is radically redefining marketing strategies, the ethical approach is becoming a…
Pages: 35-48Introduction. Approximately 25% of the world’s urban population, comprising over 1.6 billion people, resides in underprivileged neighbourhoods or informal…
Pages: 23-34 Introduction. Employee turnover remains a critical concern for organizations, particularly in postpandemic contexts marked by increased stress and…
Pages: 7-22Introduction. The introduction of Central Bank Digital Currencies (CBDCs) has been motivated by several factors, including the accelerating pace…