Pages: 81-90Introduction. In today’s world, competition between businesses is not only big and demanding, but also challenging. Continuous advances in many industries affect the corporate environment and strategies of a company. These factors affect each size of business in proportionate proportions. This report will focus on a small- local company located in Greece-Athens. The field of the business is dental, an industry that caters to all types of consumers and aims at good hygiene and aesthetics of the mouth, and by extension, the face of human being. The external factors of the country through Porter’s analysis and the internal environment…
