Pages: 7-15
Introduction. Nowadays, organizations are required to acknowledge that their survival is no longer depending only on shareholders, but also on other stakeholders. Companies must identify all the legitimate parties of interest and manage them properly. Corporate social responsibility (CSR) has proven to be an efficient tool that can be used in this regard, aiming to balance efficiently the interest of the economic entity and its stakeholders.
Aim of the study. The paper intends to provide a comprehensive framework of how corporate social responsability can be integrated in the management principles of stakeholders. The research methodology was based on the collection and analysis of secondary data, respectively scientific articles, and relevant books for the subject. The results outline the idea that businesses can no longer function properly without considering the needs of variuos stakeholders and fuflling them in a responsible manner.
