VTdentalab

Introduction. In today’s world, competition between businesses is not only big and demanding, but also challenging. Continuous advances in many industries affect the corporate environment and strategies of a company. These factors affect each size of business in proportionate proportions. This report will focus on a small- local company located in Greece-Athens. The field of the business is dental, an industry that caters to all types of consumers and aims at good hygiene and aesthetics of the mouth, and by extension, the face of human being. The external factors of the country through Porter’s analysis and the internal environment through Vrio’s analysis and others, have yielded important results for the development of the company during the 30 years it has been in the market.

Aim of the study. In this study, it will analyze a small local dental company in Greece-Athens that was started by two good friends and fellow students at university. The company has been in the market for 30 years and an analysis will be made on the strategic decisions they made along with their consequences. The evolution of technology, the challenges, the economic crises of the country and the investment risks they took or not took played a role in the development of their clientele and the partnerships with suppliers both domestically and abroad. It has been proven that through true belief in themselves, authenticity, boldness and the conscious value that knowledge is power, they have been able through a combination of all the above to gain added value in the market with a strong competitive advantage. The company’s vision since its inception has been and continues to be innovation in tooth preparation materials and technologies developed so that the result is excellent and authentic. Combined with the value of knowledge and their personality, they have managed to stand out in the market.