Pages: 16-27
Introduction. This study seeks to investigate the digital transformation occurring within Romania’s banking industry, identifying key challenges and opportunities. The objectives are to analyze the extent of digital adoption, evaluate its impact on banking operations, and understand the perceived benefits and obstacles faced by banks in Romania. A qualitative research methodology was employed, utilizing reports on Romanian banking industry to gain in-depth insights. The data was analyzed considering seven criteria to identify patterns and significant themes regarding digital transformation in the banking sector.
Aim of the study. The findings reveal a mixed landscape of digital adoption within Romanian banks, highlighting both key opportunities and persistent challenges. Key opportunities may include enhanced customer experience, operational efficiency, and competitive advantage through innovative technologies. However, challenges such as regulatory compliance, cybersecurity risks, and resistance to change are likely to be significant hurdles.
