Digital transformation and interventional models – McKinsey digital transformation frameworks vs. Center for Creative Leadership Direction – Alignment – Commitment approach. An initial review.

Introduction. Companies and in wider terms organizations need to adapt and change in order to survive and be competitive. During the last several decades academics cum practicians, authors and management consultants dveloped a number of methodologies for companies and their leadership to manage change. Companies and in wider terms organizations need to adapt and change in order to survive and be competitive. During the last several decades academics cum practicians, authors and management consultants dveloped a number of methodologies for companies and their leadership to manage change. 

Aim of the study. Digital transformation and digitalization are by now deeply rooted in everyday business jargon. In this article we look at two different approaches of the digital transformation process as promoted by two world leading consulting organizations. McKinsey & Company (McKinsey) is considering itself as being „defined by our people”  and it is considered the most reputed strategic consulting firm in the world. The Center for Creative Leadership (hereinafter CCL) is an equally reputed consulting oragnization, „produd to be recognized worldwide as a top-ranked, premier leadership development organization”. Both have established methodologies to assist organizations through the digital transformation journey. We will aim to compare and contrast the two approaches based on data available in the public domain.