Introduction. The development of entrepreneurship programs in Romania is a clear need for the current problems of the Romanian education and labor market at the national level. However, no matter how performing and successful the programs implemented in this field are, inefficient communication at the institutional level and their poor promotion will lead to their visible failure and a false interplay.
Aim of the study. Programs and public policies on reducing unemployment through the development of entrepreneurship at national level are a necessity for Romania. But these can not be implemented at the desired level without clear rules on the communication process between implementing institutions and citizens, between collaborating institutions and other actors involved in the promotion process.
Keywords: Entrepreneurship, Public Communication, Entrepreneurship Programs