Introduction. Rules, methods and procedures are highly important and result in successful innovation. A good manager has to understand very well the tight relationship that exists between factors that facilitate the entrepreneurial innovation process and factors that control it – i.e. operations control mechanism.
Aim of the study. In many cases corporate entrepreneurs see the operations control as antithetical to their tasks. The main and most difficult goal is to achieve balance –aurea mediocritas- : balanced “Direction” approach; balanced “Space” approach; balanced “Boundaries” approach; balanced “Support” approach. Getting this balance right is the feature of effective corporate entrepreneurship, where all the abovementioned elements have to be seen as part of an integrated system.
Keywords: corporate entrepreneurship, operations control mechanism, innovation