Introduction. Lack of financial knowledge and fair financial planning at the entrepreneurial level are the major impediments both in the start of a business and in its further development, among the major obstacles being the access to financing, which in the case of Romania is among the lower in the European Union.
Aim of the study. With this paper, the author wishes to highlight the importance of financial education in the entrepreneurial field from the earliest stages of starting a business and, on the basis of real observations, to mark the main problems and difficulties that arise in this context. The article is structured by considering a research in the scientific literature, a presentation of Romania Start Up Plus program, an outlook on the particularities and characteristics of the Sud-Muntenia region, and, finally, a close observation and analysis on financial training through Romania Start Up Plus program.
Keywords: financial education in entrepreneurship, business plan, financial planning, access to finance, Romania Start Up Plus program
JEL Classification: M13, O22, L26, M53