Pages: 28-42Introduction. This paper examines the perceptions and attitudes of Generation Z towards the implementation of AI virtual assistants in both organizational and personal settings, considering the progress of digitalization and technology. Through a review of the literature, the study highlights how young people perceive the benefits and efficiency of these virtual assistants in their personal and professional lives, emphasizing the importance of these digital technologies. The paper also identifies factors that influence the acceptance or rejection of these technologies in organizations, providing a comprehensive perspective on Generation Z’s interaction with these emerging technologies. The research hypotheses proposed are: (1)…
