{"id":9363,"date":"2026-07-07T12:48:03","date_gmt":"2026-07-07T12:48:03","guid":{"rendered":"https:\/\/manager.faa.ro\/?p=9363"},"modified":"2026-07-07T12:49:50","modified_gmt":"2026-07-07T12:49:50","slug":"long-term-evolution-of-search-visibility-and-click-through-performance-in-romanian-e-commerce-a-four-year-longitudinal-analysis-of-google-ads-data","status":"publish","type":"post","link":"https:\/\/manager.faa.ro\/?p=9363","title":{"rendered":"Long-term Evolution of Search Visibility and Click-Through Performance in Romanian E-commerce: A Four-Year Longitudinal Analysis of Google Ads Data"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9363\" class=\"elementor elementor-9363\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f038cb6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5f038cb6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-260829b9\" data-id=\"260829b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b37c6c5 elementor-widget elementor-widget-text-editor\" data-id=\"3b37c6c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<span style=\"color: var(--c-contrast-800); font-size: 16.604px;\">Pages: 122-130<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28b03cd3 elementor-widget elementor-widget-text-editor\" data-id=\"28b03cd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Introduction<\/strong>. The integration of artificial intelligence into Google Ads bidding and delivery systems \u2013 through Smart Bidding strategies, the transition from Smart Shopping to Performance Max and the progressive generalization of fully automated campaign types \u2013 has coincided with a period of structural change in the broader digital advertising ecosystem, marked by privacy-related signal loss, the deprecation of third-party cookies and a substantial reshaping of consumer search behavior in the post-pandemic period. This paper analyzes the long-term evolution of search visibility and click-through performance in a Romanian e-commerce account over a 47-month observation window, using monthly aggregated Google Ads data on impressions and clicks. Results document a non-monotonic trajectory: an initial high-visibility phase with impressions exceeding two million per month and click-through rates above 2.2%, a peak-volume phase with the highest aggregate impressions in the dataset and a click-through rate stabilizing around 1.9%, and a sustained decline phase in which average monthly impressions fall to less than half of their previous peak while the click-through rate remains broadly stable. Seasonal patterns concentrated in the fourth quarter persist throughout the observation window.<\/p><p><strong>Aim of the study<\/strong>.<\/p><p>The findings illustrate, in a Romanian retail setting, the long-term consequences of operating in an algorithmically mediated and privacy-constrained advertising ecosystem, and they have implications for budget planning, performance benchmarking and the interpretation of long-term trends in digital advertising data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f84a897 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7f84a897\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/manager.faa.ro\/wp-content\/uploads\/2026\/07\/43m_122_130.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Full text sources<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00a0Pages: 122-130 Introduction. The integration of artificial intelligence into Google Ads bidding and delivery systems \u2013 through Smart Bidding strategies, the transition from Smart Shopping to Performance Max and the progressive generalization of fully automated campaign types \u2013 has coincided with a period of structural change in the broader digital advertising ecosystem, marked by privacy-related<\/p>\n","protected":false},"author":375,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1855,1859],"tags":[103,1941,1943,292,1915,1942,1940],"coauthors":[1914],"class_list":["post-9363","post","type-post","status-publish","format-standard","category-1855","category-2026-vol-43-issue-1-may","tag-artificial-intelligence","tag-click-through-rate","tag-digital-advertising","tag-e-commerce","tag-google-ads","tag-longitudinal-analysis","tag-search-visibility","jel-l81","jel-m31","jel-m37","jel-o33"],"_links":{"self":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts\/9363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/users\/375"}],"replies":[{"embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9363"}],"version-history":[{"count":4,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts\/9363\/revisions"}],"predecessor-version":[{"id":9367,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts\/9363\/revisions\/9367"}],"wp:attachment":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9363"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=9363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}