{"id":9326,"date":"2026-06-30T15:42:16","date_gmt":"2026-06-30T15:42:16","guid":{"rendered":"https:\/\/manager.faa.ro\/?p=9326"},"modified":"2026-07-01T07:29:50","modified_gmt":"2026-07-01T07:29:50","slug":"algorithmic-audience-targeting-in-meta-ads-remarketing-campaigns-a-demographic-analysis-of-ai-driven-delivery-in-a-romanian-aesthetic-medicine-clinic","status":"publish","type":"post","link":"https:\/\/manager.faa.ro\/?p=9326","title":{"rendered":"Algorithmic Audience Targeting in Meta Ads Remarketing Campaigns: A Demographic Analysis of AI-Driven Delivery in a Romanian Aesthetic Medicine Clinic"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9326\" class=\"elementor elementor-9326\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bcbf7df elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6bcbf7df\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2fad4328\" data-id=\"2fad4328\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e3c3b58 elementor-widget elementor-widget-text-editor\" data-id=\"3e3c3b58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<span style=\"color: var(--c-contrast-800); font-size: 16.604px;\">Pages: 44-52<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a811208 elementor-widget elementor-widget-text-editor\" data-id=\"5a811208\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Introduction<\/strong>. Within the Meta advertising ecosystem (Facebook and Instagram), audience targeting decisions are increasingly delegated to machine-learning systems that determine, in real time, which users see an ad and at what frequency. This paper analyzes the demographic distribution of algorithmically delivered impressions in a remarketing campaign run by a Romanian private aesthetic medicine clinic, a real client from my digital marketing agency (Performance Target) over a 122-day observation window. Using ad-set-level data exported from Meta Ads Manager, with breakdowns by age and gender, the study examines how a single remarketing campaign \u2013 nominally addressed to the entire pool of website and profile visitors \u2013 is in practice distributed across demographic segments by the platform\u2019s delivery algorithm.<\/p><p><strong>Aim of the study<\/strong>. Results show a very strong gender skew (94.9% of the budget delivered to women) and a clear age concentration: women aged 35 to 54 receive 58.3% of total spend, and women aged 35 to 64 receive 76.5%. The cost per thousand impressions (CPM) ranges between 13.18 and 17.70 RON depending on segment, while the campaign maintains a low average frequency of 1.10 to 1.14 over the entire window, indicating that the algorithm continuously identifies new audience members rather than over-exposing the same users. The findings illustrate, in a healthcare service setting, the dynamics of algorithmic ad delivery documented in the broader literature on AI-driven advertising, with implications for managerial control over targeting, for advertiser accountability and for the design of marketing strategies in regulated service sectors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aa9ae11 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5aa9ae11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/manager.faa.ro\/wp-content\/uploads\/2026\/06\/42m_44_52.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Full text sources<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00a0Pages: 44-52 Introduction. Within the Meta advertising ecosystem (Facebook and Instagram), audience targeting decisions are increasingly delegated to machine-learning systems that determine, in real time, which users see an ad and at what frequency. This paper analyzes the demographic distribution of algorithmically delivered impressions in a remarketing campaign run by a Romanian private aesthetic medicine<\/p>\n","protected":false},"author":375,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1778,1780],"tags":[1928,103,1931,1932,1927,1930,1929],"coauthors":[1914],"class_list":["post-9326","post","type-post","status-publish","format-standard","category-1778","category-2025-vol-42-issue-2-december","tag-algorithmic-targeting","tag-artificial-intelligence","tag-demographic-analysis","tag-healthcare-marketing","tag-meta-ads","tag-remarketing","tag-social-media-advertising","jel-m31","jel-m37","jel-o33"],"_links":{"self":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts\/9326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/users\/375"}],"replies":[{"embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9326"}],"version-history":[{"count":7,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts\/9326\/revisions"}],"predecessor-version":[{"id":9355,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts\/9326\/revisions\/9355"}],"wp:attachment":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9326"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=9326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}