{"id":9064,"date":"2025-07-06T15:39:52","date_gmt":"2025-07-06T15:39:52","guid":{"rendered":"https:\/\/manager.faa.ro\/?p=9064"},"modified":"2025-07-06T15:42:03","modified_gmt":"2025-07-06T15:42:03","slug":"ethical-marketing-in-the-ai-era-a-strategic-necessity-for-modern-companies","status":"publish","type":"post","link":"https:\/\/manager.faa.ro\/?p=9064","title":{"rendered":"Ethical Marketing In The Ai Era \u2013 A Strategic Necessity For Modern Companies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9064\" class=\"elementor elementor-9064\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d4103e6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2d4103e6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c197b3f\" data-id=\"3c197b3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6698f39d elementor-widget elementor-widget-text-editor\" data-id=\"6698f39d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<span style=\"color: var(--c-contrast-800); font-size: 16.604px;\">Pages: 49-63<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6284568e elementor-widget elementor-widget-text-editor\" data-id=\"6284568e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Introduction<\/strong>. In a context where artificial intelligence (AI) is radically redefining marketing strategies, the ethical approach is becoming a strategic necessity for modern companies. Decision automation, hyper-targeted personalization and predictive analytics bring significant benefits, but also major ethical risks such as behavioural manipulation, lack of transparency or invasion of privacy. This article explores the intersection of AI and ethical marketing, emphasizing the responsibility of brands to integrate moral principles into the use of emerging technologies.<\/p>\n<p><strong>Aim of the study<\/strong>. The paper is based on a conceptual analysis and relevant case studies, proposing a strategic framework that supports the development of authentic and sustainable relationships with consumers, in an ever-changing digital ecosystem. The original contribution consists in formulating a balanced perspective between technological efficiency and ethical integrity, with direct applicability in contemporary marketing practices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26d362f0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"26d362f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/manager.faa.ro\/wp-content\/uploads\/2025\/07\/41m_49_63.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Full text sources<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00a0Pages: 49-63 Introduction. In a context where artificial intelligence (AI) is radically redefining marketing strategies, the ethical approach is becoming a strategic necessity for modern companies. Decision automation, hyper-targeted personalization and predictive analytics bring significant benefits, but also major ethical risks such as behavioural manipulation, lack of transparency or invasion of privacy. This article explores<\/p>\n","protected":false},"author":344,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1778,1779],"tags":[1795,1798,1796,1794,1799,1797],"coauthors":[1719,1793],"class_list":{"0":"post-9064","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-1778","7":"category-2025-vol-41-issue-1-may","8":"tag-artificial-intelligence-ai","9":"tag-brand-consumer-relations","10":"tag-corporate-responsibility","11":"tag-ethical-marketing","12":"tag-sustainable-marketing-strategy","13":"tag-transparency-in-marketing","14":"jel-d63","15":"jel-d83","16":"jel-l86","17":"jel-m31","18":"jel-o33"},"_links":{"self":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts\/9064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/users\/344"}],"replies":[{"embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9064"}],"version-history":[{"count":4,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts\/9064\/revisions"}],"predecessor-version":[{"id":9069,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts\/9064\/revisions\/9069"}],"wp:attachment":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9064"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=9064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}