{"id":8989,"date":"2024-12-20T12:34:14","date_gmt":"2024-12-20T12:34:14","guid":{"rendered":"https:\/\/manager.faa.ro\/?p=8989"},"modified":"2024-12-20T12:41:36","modified_gmt":"2024-12-20T12:41:36","slug":"determinants-of-materialism-among-the-youth-in-romania","status":"publish","type":"post","link":"https:\/\/manager.faa.ro\/?p=8989","title":{"rendered":"Determinants of materialism among the youth in Romania"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8989\" class=\"elementor elementor-8989\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4676325f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4676325f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7383ac56\" data-id=\"7383ac56\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71a77b8a elementor-widget elementor-widget-text-editor\" data-id=\"71a77b8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<span style=\"color: var(--c-contrast-800); font-size: 16.604px;\">Pages: 65-77<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-119bc0d9 elementor-widget elementor-widget-text-editor\" data-id=\"119bc0d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Introduction<\/strong>. Materialism, a growing behavioral trend for over a century, has accelerated in recent decades. It is a major contributor to compulsive buying behavior, a surprisingly common yet under-recognized phenomenon. Despite existing research, few studies explore the combined influence of sociological, psychological, family and demographic factors. Additionally, research specific to Romania is scarce.<\/p><p><strong>Aim of the study<\/strong>. This study examines the influence of media celebrity endorsement, TV advertisement and peer group communication on materialism and its link to compulsive buying behavior among young Romanians. Using a survey adapted from established literature, data was collected from 202 university students. A combination of statistical methods, including correlation and PLS-PM analysis, were used to analyze the data. The results reveal a significant prevalence of compulsive buying behavior among the youth and confirm the positive associations between materialism and its determinants. This study provides valuable insights into materialistic behavior and serves as a foundation for future studies, marketing strategies and consumer policy development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47beca9b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"47beca9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/manager.faa.ro\/wp-content\/uploads\/2024\/12\/39m_65_77.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Full text sources<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00a0Pages: 65-77 Introduction. Materialism, a growing behavioral trend for over a century, has accelerated in recent decades. It is a major contributor to compulsive buying behavior, a surprisingly common yet under-recognized phenomenon. Despite existing research, few studies explore the combined influence of sociological, psychological, family and demographic factors. Additionally, research specific to Romania is scarce.<\/p>\n","protected":false},"author":348,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1701,1702],"tags":[1743,1746,1744,1742,1741,1745],"coauthors":[1736,1572],"class_list":{"0":"post-8989","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-1701","7":"category-2024-vol-39-issue-1-may","8":"tag-addiction","9":"tag-advertisement","10":"tag-celebrity-endorsement","11":"tag-compulsive-buying-behavior","12":"tag-materialism","13":"tag-peer-group","14":"jel-c10","15":"jel-c12","16":"jel-c14","17":"jel-c15","18":"jel-c2","19":"jel-c30","20":"jel-c83","21":"jel-c87","22":"jel-d12","23":"jel-d91","24":"jel-m31","25":"jel-m37"},"_links":{"self":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts\/8989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/users\/348"}],"replies":[{"embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8989"}],"version-history":[{"count":4,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts\/8989\/revisions"}],"predecessor-version":[{"id":8994,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts\/8989\/revisions\/8994"}],"wp:attachment":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8989"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=8989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}