{"id":7229,"date":"2021-07-11T14:01:23","date_gmt":"2021-07-11T14:01:23","guid":{"rendered":"https:\/\/manager.faa.ro\/?p=7229"},"modified":"2021-07-11T15:02:23","modified_gmt":"2021-07-11T15:02:23","slug":"retail-industry-marketing-strategies-for-the-competitive-business-environment","status":"publish","type":"post","link":"https:\/\/manager.faa.ro\/?p=7229","title":{"rendered":"Retail industry &#8211; marketing strategies for the competitive business environment"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7229\" class=\"elementor elementor-7229\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3eb5be7f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3eb5be7f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c0fee29\" data-id=\"6c0fee29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5865df1e elementor-widget elementor-widget-text-editor\" data-id=\"5865df1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<span style=\"color: var(--c-contrast-800); font-size: 16.604px;\">Pages: 7-14<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78dbad30 elementor-widget elementor-widget-text-editor\" data-id=\"78dbad30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Introduction<\/strong>. Management and marketing are the two of the most important global functions for a retail operator. Presenting the marketing strategies in retail industry is essential to understand the challenges of the competitive business environment in nowadays society.<\/p><p><strong>Aim of the study<\/strong>. The goals of this paper are to present some of<br \/>the retail marketing strategies that influences the retail industry. The methodology was based on a quantitative research method. The paper contributes to a better understanding of retail industry and to enhance the scientific literature regarding marketing strategies in this field.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-398005ec elementor-align-center elementor-widget elementor-widget-button\" data-id=\"398005ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/manager.faa.ro\/wp-content\/uploads\/2021\/07\/33m_7_14.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Full text sources<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00a0Pages: 7-14 Introduction. Management and marketing are the two of the most important global functions for a retail operator. Presenting the marketing strategies in retail industry is essential to understand the challenges of the competitive business environment in nowadays society. Aim of the study. The goals of this paper are to present some ofthe retail<\/p>\n","protected":false},"author":166,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1534,1535],"tags":[149,1540,1539,1538],"coauthors":[1393,1372],"class_list":{"0":"post-7229","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-1534","7":"category-2021-vol-33-issue-1-may","8":"tag-business-environment","9":"tag-competitive","10":"tag-marketing-strategies","11":"tag-retail-industry","12":"jel-m31","13":"jel-m39"},"_links":{"self":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts\/7229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/users\/166"}],"replies":[{"embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7229"}],"version-history":[{"count":14,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts\/7229\/revisions"}],"predecessor-version":[{"id":7249,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts\/7229\/revisions\/7249"}],"wp:attachment":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7229"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=7229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}