{"id":6190,"date":"2021-04-30T15:00:59","date_gmt":"2021-04-30T15:00:59","guid":{"rendered":"https:\/\/manager.openweb.ro\/?p=6190"},"modified":"2021-11-01T14:04:28","modified_gmt":"2021-11-01T14:04:28","slug":"representing-the-university-of-bucharest-in-the-media-fundamental-approach-to-the-process-of-academic-leadership","status":"publish","type":"post","link":"https:\/\/manager.faa.ro\/?p=6190","title":{"rendered":"(Re)presenting the University of Bucharest in the Media. Fundamental Approach to the Process of Academic Leadership"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6190\" class=\"elementor elementor-6190\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65585e68 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"65585e68\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b39569e\" data-id=\"1b39569e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78b6d21e elementor-widget elementor-widget-text-editor\" data-id=\"78b6d21e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<span style=\"color: var(--c-contrast-800); font-size: 16.604px;\">Pages: 90-97<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7311802c elementor-widget elementor-widget-text-editor\" data-id=\"7311802c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Introduction<\/strong>. Working within a dynamic, ever-changing, highly competitive environment, subject to the commercial logic and to academic rigours too, the University &#8211; whatever its name or reputation &#8211; must consistently use market-oriented leadership strategies and marketing mechanisms that, until recently, were only associated with commercial organizations attempting at imposing a favourable image among its target audiences: pupils as prospective students, students, parents, teachers, institutional partners, etc.<\/p><p><strong>Aim of the study<\/strong>. The aim of this paper is to integrate the quantitative content analysis methodology into the broader perspective of the social representation theory, in the attempt to illustrate the manner in which the mediated social representation of an institution can be included in an effective communication strategy.<\/p><p><strong>Keywords:<\/strong> social representation, media, higher education institution, effective communication stategy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6667eb1a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6667eb1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/manager.faa.ro\/wp-content\/uploads\/2021\/11\/19m_90_97.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Full text sources<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Introduction. Working within a dynamic, ever-changing, highly competitive environment, subject to the commercial logic and to academic rigours too, the University &#8211; whatever its name or reputation &#8211; must consistently use market-oriented leadership strategies and marketing mechanisms that, until recently, were only associated with commercial organizations attempting at imposing a favourable image among its target audiences: pupils as prospective students, students, parents, teachers, institutional partners, etc.<\/p>\n<p>Aim of the study. The aim of this paper is to integrate the quantitative content analysis methodology into the broader perspective of the social representation theory, in the attempt to illustrate the manner in which the mediated social representation of an institution can be included in an effective communication strategy.<br \/>\nKeywords: social representation, media, higher education institution, effective communication stategy<\/p>\n","protected":false},"author":196,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,25],"tags":[320,489,644,922],"coauthors":[1435,1436],"class_list":{"0":"post-6190","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-24","7":"category-2014-vol-19-issue-1-may","8":"tag-effective-communication-stategy","9":"tag-higher-education-institution","10":"tag-media","11":"tag-social-representation"},"_links":{"self":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts\/6190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/users\/196"}],"replies":[{"embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6190"}],"version-history":[{"count":3,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts\/6190\/revisions"}],"predecessor-version":[{"id":8390,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts\/6190\/revisions\/8390"}],"wp:attachment":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6190"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=6190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}