{"id":5059,"date":"2021-04-17T14:55:45","date_gmt":"2021-04-17T14:55:45","guid":{"rendered":"https:\/\/manager.openweb.ro\/?p=5059"},"modified":"2021-10-15T13:07:49","modified_gmt":"2021-10-15T13:07:49","slug":"voters-behaviour-and-the-decision-to-vote-a-political-leader","status":"publish","type":"post","link":"https:\/\/manager.faa.ro\/?p=5059","title":{"rendered":"Voters\u2019 Behaviour and the Decision to Vote a Political Leader"},"content":{"rendered":"\t\t
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\u00a0Pages: 104-111<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Introduction<\/strong>.\u00a0In a contemporary context, the role of political marketing is essential in promoting a candidate,\u00a0<\/span>a political party or the political projects. Also, political marketing is a tool by means of which one can\u00a0<\/span>mobilize all resources in order to fully meet the voters\u2019 needs and wishes.<\/span><\/p>

Aim of the study<\/strong>.\u00a0The main objectives of the study\u00a0<\/span>are: 1).presenting the political leader\u2019s personality and its importance; 2). theoretical issues regarding the\u00a0<\/span>main endogenous and exogenous influences on voters\u2019 behaviour in granting a vote to a political leader; 3).\u00a0<\/span>a representative model of the influence of endogenous and exogenous factors on the voters\u2019 behaviour in an\u00a0<\/span>electoral context; 4). determining sample size and choosing sampling method; 5). analysis and interpretation\u00a0<\/span>of survey data. A set of themes and policies used by a candidate in a campaign that can influence the\u00a0<\/span>voters\u2019 behaviour are presented in this study.<\/span><\/p>

Keywords:<\/b> political marketing, political leader, personality, voters\u2019 behavior, emotional intelligence<\/span><\/p>

JEL Classification:<\/b> M31<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Introduction. In a contemporary context, the role of political marketing is essential in promoting a candidate, a political party or the political projects. Also, political marketing is a tool by means of which one can mobilize all resources in order to fully meet the voters\u2019 needs and wishes.<\/p>\n

Aim of the study. The main objectives of the study are: 1).presenting the political leader\u2019s personality and its importance; 2). theoretical issues regarding the main endogenous and exogenous influences on voters\u2019 behaviour in granting a vote to a political leader; 3). a representative model of the influence of endogenous and exogenous factors on the voters\u2019 behaviour in an electoral context; 4). determining sample size and choosing sampling method; 5). analysis and interpretation of survey data. A set of themes and policies used by a candidate in a campaign that can influence the voters\u2019 behaviour are presented in this study.
\nKeywords: political marketing, political leader, personality, voters\u2019 behavior, emotional intelligence
\nJEL Classification: M31<\/p>\n","protected":false},"author":200,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,32],"tags":[332,744,757,759,1047],"coauthors":[1440],"class_list":{"0":"post-5059","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-30","7":"category-2016-vol-24-issue-2-december","8":"tag-emotional-intelligence","9":"tag-personality","10":"tag-political-leader","11":"tag-political-marketing","12":"tag-voters-behavior","13":"jel-m31"},"_links":{"self":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts\/5059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/users\/200"}],"replies":[{"embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5059"}],"version-history":[{"count":3,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts\/5059\/revisions"}],"predecessor-version":[{"id":7936,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts\/5059\/revisions\/7936"}],"wp:attachment":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5059"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=5059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}