{"id":4909,"date":"2021-04-16T17:34:58","date_gmt":"2021-04-16T17:34:58","guid":{"rendered":"https:\/\/manager.openweb.ro\/?p=4909"},"modified":"2021-10-15T12:46:52","modified_gmt":"2021-10-15T12:46:52","slug":"the-changing-nature-of-innovation-based-social-marketing-programs-the-case-of-health-promotion-programs","status":"publish","type":"post","link":"https:\/\/manager.faa.ro\/?p=4909","title":{"rendered":"The changing nature of innovation-based social marketing programs &#8211; the case of health promotion programs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4909\" class=\"elementor elementor-4909\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c0258ba elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1c0258ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a3b12ee\" data-id=\"2a3b12ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f6e9156 elementor-widget elementor-widget-text-editor\" data-id=\"2f6e9156\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<span style=\"color: var(--c-contrast-800); font-size: 16.604px;\">Pages: 176-184<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc5e5 elementor-widget elementor-widget-text-editor\" data-id=\"2bc5e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Introduction<\/strong>.\u00a0<span style=\"font-size: 16.604px;\">Social marketing favoured, since its inception, the field of health promotion &#8211; designing\u00a0<\/span><span style=\"font-size: 16.604px; color: var(--c-contrast-800);\">programs to help change unhealthy behaviours was one of the primary drivers of this area of practice. On\u00a0<\/span><span style=\"font-size: 16.604px; color: var(--c-contrast-800);\">the other hand, the need to have a better-informed citizenry on medical and health-related issues was a constant\u00a0<\/span><span style=\"font-size: 16.604px; color: var(--c-contrast-800);\">requirement of the medical professional &#8211; better informed and knowledgeable people would more easily\u00a0<\/span><span style=\"font-size: 16.604px; color: var(--c-contrast-800);\">\u201cadhere\u201d to the social marketing programs.<\/span><\/p><p><strong>Aim of the study<\/strong>. <span style=\"font-size: 16.604px;\">The health literacy imperative is today outpaced by the advance\u00a0<\/span><span style=\"font-size: 16.604px; color: var(--c-contrast-800);\">of the Internet-based technologies &#8211; Google health search solutions, Microsoft specific products targeting\u00a0<\/span><span style=\"font-size: 16.604px; color: var(--c-contrast-800);\">patients or IBM\u2019s Dr Watson suite. Based on this disrupting innovation which involves the realm of the\u00a0<\/span><span style=\"font-size: 16.604px; color: var(--c-contrast-800);\">patient-doctor relationship, how shall social marketing programs innovate?<\/span><\/p><p><span style=\"font-size: 16.604px;\"><b>Keywords:<\/b> social marketing, health economics, behavioral economics, health literacy<\/span><\/p><p><span style=\"font-size: 16.604px;\"><b>JEL Classification:<\/b> D91, I12, M31<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c53158f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3c53158f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/manager.faa.ro\/wp-content\/uploads\/2021\/10\/25m_176_184.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Full text sources<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Introduction. Social marketing favoured, since its inception, the field of health promotion &#8211; designing programs to help change unhealthy behaviours was one of the primary drivers of this area of practice. On the other hand, the need to have a better-informed citizenry on medical and health-related issues was a constant requirement of the medical professional &#8211; better informed and knowledgeable people would more easily \u201cadhere\u201d to the social marketing programs.<\/p>\n<p>Aim of the study. The health literacy imperative is today outpaced by the advance of the Internet-based technologies &#8211; Google health search solutions, Microsoft specific products targeting patients or IBM\u2019s Dr Watson suite. Based on this disrupting innovation which involves the realm of the patient-doctor relationship, how shall social marketing programs innovate?<br \/>\nKeywords: social marketing, health economics, behavioral economics, health literacy<br \/>\nJEL Classification: D91, I12, M31<\/p>\n","protected":false},"author":198,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,34],"tags":[127,482,483,918],"coauthors":[1438],"class_list":{"0":"post-4909","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-33","7":"category-2017-vol-25-issue-1-may","8":"tag-behavioral-economics","9":"tag-health-economics","10":"tag-health-literacy","11":"tag-social-marketing","12":"jel-d91","13":"jel-i12","14":"jel-m31"},"_links":{"self":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts\/4909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/users\/198"}],"replies":[{"embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4909"}],"version-history":[{"count":3,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts\/4909\/revisions"}],"predecessor-version":[{"id":7870,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts\/4909\/revisions\/7870"}],"wp:attachment":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4909"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=4909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}