{"id":3816,"date":"2021-04-09T17:02:07","date_gmt":"2021-04-09T17:02:07","guid":{"rendered":"https:\/\/manager.openweb.ro\/?p=3816"},"modified":"2021-10-14T12:38:34","modified_gmt":"2021-10-14T12:38:34","slug":"social-media-and-destination-marketing-today-advancements-for-tourism-future","status":"publish","type":"post","link":"https:\/\/manager.faa.ro\/?p=3816","title":{"rendered":"Social Media and Destination Marketing: Today Advancements for Tourism Future"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3816\" class=\"elementor elementor-3816\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37e88e38 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"37e88e38\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1963f5e6\" data-id=\"1963f5e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-211e2b01 elementor-widget elementor-widget-text-editor\" data-id=\"211e2b01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<span style=\"color: var(--c-contrast-800); font-size: 16.604px;\">Pages: 83-90<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69d964b6 elementor-widget elementor-widget-text-editor\" data-id=\"69d964b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Introduction<\/strong>.\u00a0<span style=\"font-size: 16.604px;\">The development of information and communication technology has a significant impact\u00a0<\/span><span style=\"font-size: 16.604px; color: var(--c-contrast-800);\">on marketing strategies implemented by economic operators and decision makers . Tourists may change\u00a0<\/span><span style=\"font-size: 16.604px; color: var(--c-contrast-800);\">their way of accessing information, planning holidays or\/and their tourism consumption patterns, but they\u00a0<\/span><span style=\"font-size: 16.604px; color: var(--c-contrast-800);\">can influence the behaviour of other consumers by sharing experiences. Social media platforms allow them\u00a0<\/span><span style=\"font-size: 16.604px; color: var(--c-contrast-800);\">to communicate these experiences. Based on this information, the travel planning process is facilitated.<\/span><span style=\"font-size: 16.604px; color: var(--c-contrast-800);\">\u00a0<\/span><\/p><p><strong>Aim of the study<\/strong>.\u00a0<span style=\"font-size: 16.604px;\">This\u00a0<\/span><span style=\"font-size: 16.604px; color: var(--c-contrast-800);\">paper presents features of the social media channels, and the importance of social media in the tourism industry\u00a0<\/span><span style=\"font-size: 16.604px; color: var(--c-contrast-800);\">is underlined.<\/span><\/p><p><span style=\"font-size: 16.604px;\"><b>Keywords:<\/b> social media, tourism, destination marketing<\/span><\/p><p><span style=\"font-size: 16.604px;\"><b>JEL Classification: <\/b>L83, L86<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-741a3ca2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"741a3ca2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/manager.faa.ro\/wp-content\/uploads\/2021\/10\/29m_83_90.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Full text sources<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Introduction. The development of information and communication technology has a significant impact on marketing strategies implemented by economic operators and decision makers . Tourists may change their way of accessing information, planning holidays or\/and their tourism consumption patterns, but they can influence the behaviour of other consumers by sharing experiences. Social media platforms allow them to communicate these experiences. Based on this information, the travel planning process is facilitated. <\/p>\n<p>Aim of the study. This paper presents features of the social media channels, and the importance of social media in the tourism industry is underlined.<br \/>\nKeywords: social media, tourism, destination marketing<br \/>\nJEL Classification: L83, L86<\/p>\n","protected":false},"author":144,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,40],"tags":[273,919,1009],"coauthors":[1365,1386,1387],"class_list":{"0":"post-3816","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-39","7":"category-2019-vol-29-issue-1-may","8":"tag-destination-marketing","9":"tag-social-media","10":"tag-tourism","11":"jel-l83","12":"jel-l86"},"_links":{"self":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts\/3816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/users\/144"}],"replies":[{"embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3816"}],"version-history":[{"count":4,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts\/3816\/revisions"}],"predecessor-version":[{"id":7562,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts\/3816\/revisions\/7562"}],"wp:attachment":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3816"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=3816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}