{"id":3394,"date":"2021-04-09T13:40:51","date_gmt":"2021-04-09T13:40:51","guid":{"rendered":"https:\/\/manager.openweb.ro\/?p=3394"},"modified":"2021-10-14T12:22:07","modified_gmt":"2021-10-14T12:22:07","slug":"the-main-objectives-of-mass-media-industry-management-in-the-current-context-of-the-romanian-market","status":"publish","type":"post","link":"https:\/\/manager.faa.ro\/?p=3394","title":{"rendered":"The Main Objectives Of Mass Media Industry Management In The Current Context Of The Romanian Market"},"content":{"rendered":"\t\t
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\u00a0Pages: 7-16<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Introduction<\/strong>.\u00a0All media companies face the issue of dramatic market changes and consumers\u2019 habits. The\u00a0new technologies, the competition represented by the e-commerce companies and the huge number of nonjournalists\u00a0<\/span>content producers have major impact on the mass media industry.\u00a0<\/span>Strategies and business models must led to the best use of resources, keeping the constant market\u00a0<\/span>shares, and thus increasing profitability. Flexible strategies, market knowledge, loyal readership, the ability\u00a0<\/span>to innovate and adaptability to change are the elements that prepare businesses for an era of personalized\u00a0<\/span>information, as mass-media are ones of the few industries whose products are exclusively intangible-conceptual\u00a0<\/span>and non-material.<\/span><\/p>

Aim of the study<\/strong>.\u00a0<\/span>The economic goals that media industry management needs to achieve are as important as the responsibility\u00a0<\/span>towards society and customers. The major focus of mass media management is finding the\u00a0<\/span>model to ensure the optimal balance between the costs involved by producing quality content, gaining trust\u00a0<\/span>and readership loyalty, managing digital and technology successfully as mandatory elements for revenue\u00a0<\/span>growth and business stability.<\/span><\/p>

Keywords:<\/b> management objectives, advertising market, readership, audience measurement<\/span><\/p>

JEL Classification:<\/b> M10, M20, L29<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Introduction. All media companies face the issue of dramatic market changes and consumers\u2019 habits. The new technologies, the competition represented by the e-commerce companies and the huge number of nonjournalists content producers have major impact on the mass media industry. Strategies and business models must led to the best use of resources, keeping the constant market shares, and thus increasing profitability. Flexible strategies, market knowledge, loyal readership, the ability to innovate and adaptability to change are the elements that prepare businesses for an era of personalized information, as mass-media are ones of the few industries whose products are exclusively intangible-conceptual and non-material.<\/p>\n

Aim of the study. The economic goals that media industry management needs to achieve are as important as the responsibility towards society and customers. The major focus of mass media management is finding the model to ensure the optimal balance between the costs involved by producing quality content, gaining trust and readership loyalty, managing digital and technology successfully as mandatory elements for revenue growth and business stability.
\nKeywords: management objectives, advertising market, readership, audience measurement
\nJEL Classification: M10, M20, L29<\/p>\n","protected":false},"author":155,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,40],"tags":[79,107,623,808],"coauthors":[1376,1375],"class_list":{"0":"post-3394","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-39","7":"category-2019-vol-29-issue-1-may","8":"tag-advertising-market","9":"tag-audience-measurement","10":"tag-management-objectives","11":"tag-readership","12":"jel-l29","13":"jel-m10","14":"jel-m20"},"_links":{"self":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts\/3394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/users\/155"}],"replies":[{"embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3394"}],"version-history":[{"count":4,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts\/3394\/revisions"}],"predecessor-version":[{"id":7538,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=\/wp\/v2\/posts\/3394\/revisions\/7538"}],"wp:attachment":[{"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3394"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/manager.faa.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=3394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}