Universitatea din Bucuresti, Facultatea de Administratie si Afaceri

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Double Blind Review Evaluation

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Indexed by : EBSCO-CEEAS | CEEOL | RePEc | DOAJ | INDEX COPERNICUS | PROQUEST | ULRICH | DRJI | Google Scholar

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ISSN-L 1453-0503
ISSN (e) 2286-170X
ISSN (p) 1453-0503

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Address

Elisabeta Queen
No. 4 - 12, District 1,
Bucharest, Romania

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Phones

Tel: +4 021 310 49 20
Fax: +4 021 310 49 20

Email

manager@faa.unibuc.ro

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  1. 1. A NEW PARADIGM FOR INDIAN SUPERMARKET RETAILERS BASED ON CUSTOMER-CENTRIC STRATEGIC APPROACH — 20 December 2012

    Authors:   • Seema S. Shenoy, Afiliation: NITK, Surathkal, & Faculty,iNDIA  • Dr.A.H.Sequeira, Afiliation: NITK, Surathkal ,Karnataka, India  • Dr. Devaraj K, Afiliation: SDM PG centre for management studies &research,iNDIA
    Abstract: Supermarket retailers in India admist fierce competition and the only way out is through the attainment of competitive   advantage. Strategy

    Manager 14 - 2011 > A NEW PARADIGM FOR INDIAN SUPERMARKET RETAILERS BASED ON CUSTOMER-CENTRIC STRATEGIC APPROACH