Universitatea din Bucuresti, Facultatea de Administratie si Afaceri

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Double Blind Review Evaluation

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Indexed by : EBSCO-CEEAS | CEEOL | RePEc | DOAJ | INDEX COPERNICUS | PROQUEST | ULRICH | DRJI | Google Scholar

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ISSN-L 1453-0503
ISSN (e) 2286-170X
ISSN (p) 1453-0503

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Address

Elisabeta Queen
No. 4 - 12, District 1,
Bucharest, Romania

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Phones

Tel: +4 021 310 49 20
Fax: +4 021 310 49 20

Email

manager@faa.unibuc.ro

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  1. 1. The changing nature of innovation-based social marketing programs - the case of health promotion programs. — 03 October 2017

    Authors:   • Ph. D. Visiting Prof. Viorel Mihăilă, email: viorel.mihaila@faa.unibuc.ro, Afiliation: University of Bucharest, Faculty of Business and Administration, Romania
    Abstract: Social marketing favoured, since its inception, the field of health promotion - designing programs to help change unhealthy behaviours was one of

    Manager 25 - 2017 > The changing nature of innovation-based social marketing programs - the case of health promotion programs.

  2. 2. The combinatorial innovation perspectives on designing social marketing programs. — 03 October 2017

    Authors:   • Ph. D. Visiting Prof. Viorel Mihăilă, email: viorel.mihaila@faa.unibuc.ro, Afiliation: University of Bucharest, Faculty of Business and Administration, Romania
    Abstract: Hal Varian’s concept of “combinatorial innovation” underlined the ascend of a new period  of a tremendous burst of innovation.

    Manager 25 - 2017 > The combinatorial innovation perspectives on designing social marketing programs.