Universitatea din Bucuresti, Facultatea de Administratie si Afaceri

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Double Blind Review Evaluation

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Indexed by : EBSCO-CEEAS | CEEOL | RePEc | DOAJ | INDEX COPERNICUS | PROQUEST | ULRICH | DRJI | Google Scholar

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ISSN-L 1453-0503
ISSN (e) 2286-170X
ISSN (p) 1453-0503

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Address

Elisabeta Queen
No. 4 - 12, District 1,
Bucharest, Romania

see area map

Phones

Tel: +4 021 310 49 20
Fax: +4 021 310 49 20

Email

manager@faa.ro

Site Vechi/ Old Site

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Your search has 29 results!

  1. 1. What is MLM system — 04 December 2012

    Authors:   • Ionut Constantin
    Abstract: The  multilevel  marketing  (MLM)  field  grows,  and  its  member  companies  multiply. Solicitatio

    Manager 5 - 2007 > What is MLM system

  2. 2. Relationship marketing in the retail sector: an insight in the determination of customer loyalty — 26 November 2012

    Authors:   • Sabin Niculae , Afiliation: Academy of Economic Studies
    Abstract: In recent years we see a loss of power of individual brands, despite the money and the effort invested in them. The power is now in the hands of

    Manager 7 - 2008 > Relationship marketing in the retail sector: an insight in the determination of customer loyalty

  3. 3. The efficient presentation - obstacles, strategies, success — 21 November 2012

    Authors:   • Daniela-Elena Radu
    Abstract: The making of presentations has become an omnipresent act of communication in the companies  practice, but also in the didactic one. The

    Manager 6 - 2007 > The efficient presentation - obstacles, strategies, success

  4. 4. The Assistant Manager - a Key Factor of the Managerial Team — 06 December 2012

    Authors:   • Lecturer Ph. D. Niculina Vargolici, Afiliation: University of Bucharest  • Catalina Bonciu, Afiliation: University of Bucharest
    Abstract: The new economic context, marked by the crisis and by radical transformations of the labor market, generates the need for more and more sophisticated

    Manager 9 - 2009 > The Assistant Manager - a Key Factor of the Managerial Team

  5. 5. Kosovo beer markets - Consumer preferences and baying behaviour — 18 December 2012

    Authors:   • M. Gjonbalaj, Afiliation: Agriculture Faculty of the University of Prishtina  • I. Miftari, Afiliation: Agriculture Faculty of the University of Prishtina  • H. Bytyqi, Afiliation: Agriculture Faculty of the University of Prishtina  • J.Shkodra, Afiliation: Agriculture Faculty of the University of Prishtina
    Abstract: This paper analyzes and presents important findings on the consumers buying behaviour and their preferences for beer. The paper also tests whe

    Manager 10 - 2009 > Kosovo beer markets - Consumer preferences and baying behaviour

  6. 6. Launching of a new product on the market and marketing management at SC Electrecord S.A. — 11 December 2012

    Authors:   • ~ Ph. D. Candidate Cristina Andreescu (Manolache), Afiliation: Academy of Economic Studies, Bucharest
    Abstract:  A product is deemed to be new when it is new for the host country but not for the international market.Among the reasons for launching a

    Manager 10 - 2009 > Launching of a new product on the market and marketing management at SC Electrecord S.A.

  7. 7. A comparative study of male and female perceptions of service quality in fast food industry — 04 December 2012

    Authors:   • ~ Ogunnaike Olaleke Oluseye, Afiliation: Department of business studies Covenant university
    Abstract: The development of technology has brought about sudden shift in the economy towards service economy. It becomes important therefore that marke

    Manager 10 - 2009 > A comparative study of male and female perceptions of service quality in fast food industry

  8. 8. Relationship marketing and customer loyalty:a customer service approach in nigerian companies. in nigerian companies. — 06 December 2012

    Authors:   • Udegbe,Scholastica., E, Afiliation: Marketing Unit, Department of Business administration and Management Technology. Lagos State University, Ojo, Lagos, Nigeria.   • Idris,Adekunle.A., Afiliation: Marketing Unit, Department of Business administration and Management Technology. Lagos State University, Ojo, Lagos, Nigeria.   • Olumoko,Tajudeen .A., Afiliation: Marketing Unit, Department of Business administration and Management Technology. Lagos State University, Ojo, Lagos, Nigeria.
    Abstract: This paper examines relationship marketing and customer loyalty from the approach of customer service-using some selected companies in Nigeria as a

    Manager 12 - 2010 > Relationship marketing and customer loyalty:a customer service approach in nigerian companies. in nigerian companies.

  9. 9. Integrated marketing communications:pathway for enhancing client-costomer relationships — 06 December 2012

    Authors:   • Kehinde Oladele Joseph, email: kehindecovenant@yahoo.com, Afiliation: Department Of Business Studies, Covenant University, Ota, P.O.Box 94, Ota, Ogun State, Nigeria
    Abstract: The strategic coordination of marketing communication tools is vital and highly crucial for every result driven organization today. Companies must be

    Manager 12 - 2010 > Integrated marketing communications:pathway for enhancing client-costomer relationships

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  11. 10. The dynamics in the international commercial changes in globalization terms-Comparison situation

    Authors:   • Ph. D. Ion Gr. Ionescu
    Abstract:              The bigest weight of commercial changing of the country analysis have the man

    Manager 11 - 2010 > The dynamics in the international commercial changes in globalization terms-Comparison situation

  12. 11. Beyond Marketing:The brand Story — 18 December 2012

    Authors:   • Ph. D. Lecturer Alexandra Craciun
    Abstract:

    Manager 11 - 2010 > Beyond Marketing:The brand Story

  13. 12. Competitive marketing strategies: tools for enhancing value in the dynamic world of business — 18 December 2012

    Authors:   • Ph. D. Kehinde Oladele Joseph, Afiliation: Covenant University, Ota, Nigeria  • Ph. D. Ikioda Inaboya Emmanuel, Afiliation: Covenant University, Ota, Nigeria
    Abstract: Developing solid competitive marketing strategies in order to contribute towards long-term sustainable success, has become imperative today for every

    Manager 13 - 2011 > Competitive marketing strategies: tools for enhancing value in the dynamic world of business

  14. 13. Strategic Marketing of Made-in-Nigeria Goods and Consumer's Acceptance in Nigeria. An Empirical Analysis of Textile Products — 19 December 2012

    Authors:   • Ph. D. Sunday Abayomi Adebisi, Afiliation: Department of Business Administration, Faculty of Management Sciences, University of Ado-Ekiti, Nigeria
    Abstract: This study was conceived with the intention of the author to appraise and assess the viability, acceptability and challenges inherent with the marketa

    Manager 13 - 2011 > Strategic Marketing of Made-in-Nigeria Goods and Consumer's Acceptance in Nigeria. An Empirical Analysis of Textile Products

  15. 14. University management-improvements and dilemma in the of equal opportunities — 20 December 2012

    Authors:   • Ph. D. Professor Iordache Platis Magdalena, Afiliation: Faculty of Administration and Business - University of Bucharest  • Ph. D. Student Constantin Ionut, Afiliation: Faculty of Bussines and Administration - University of Bucharest
    Abstract: Equal opportunity is a relatively new concept which first of all must be understood, and then implemented as a premise and note as a result of current

    Manager 14 - 2011 > University management-improvements and dilemma in the of equal opportunities

  16. 15. The Requierements of Businesses from Professional Schools in Relation to Applicative Knowledge — 20 December 2012

    Authors:   • Ph. D. Ymer Havolli, Afiliation: Faculty of Economy, Eiinvest University of Prishtina
    Abstract: This study identifies the opinion of the businesses about the professional preparation of the students when they enter the labour market based

    Manager 15 - 2012 > The Requierements of Businesses from Professional Schools in Relation to Applicative Knowledge

  17. 16. Effect of consumer behaviour and perception on car purchase decision: Empirical Evidence from Lagos - Nigeria — 19 December 2012

    Authors:   • Ph. D. Samuel Taiwo Akinyele, Afiliation: School of Business , Covenant University, Nigeria  • Ph. D. Kola Olorunleke , Afiliation: Dept. of Business Administration, Adekunle Ajasin University, Nigeria
    Abstract: In  recent days Nigeria is witnessing a change in consumerism. The market is now predominantly consumer driven. The focus is shift

    Manager 15 - 2012 > Effect of consumer behaviour and perception on car purchase decision: Empirical Evidence from Lagos - Nigeria

  18. 17. The marketing and economic implications of the manipulation of share prices: Nigeria stock exchange experience — 14 February 2013

    Authors:   • Ajayi Ezekiel Oluwole, Afiliation: Department of Business Administration, University Osogbo, Osun, Nigeria  • Omolekan Olushola Joshua, Afiliation: Department of Economics & Business Studies, Samuel Adegboyega University, Ogwa ,Edo, Nigeria
    Abstract: This paper examined the marketing and economic effects of the manipulation of share prices in the Nigerian Stock Exchange. The survey research design

    Manager 16 - 2012 > The marketing and economic implications of the manipulation of share prices: Nigeria stock exchange experience

  19. 18. Management and marketing in Korca tourist destination — 14 February 2013

    Authors:   • Ph. D. Esmeralda Shkira, Afiliation: Faculty of Economics, Korçe, Albania  • Ph. D. Aida Gabeta, Afiliation: Faculty of Economics, Korçe, Albania
    Abstract: Tourism is characterized as being a sector that stands out as one of the business activities with the greatest potential for worldwide expansion and

    Manager 16 - 2012 > Management and marketing in Korca tourist destination

  20. 19. The Strategic Sport Marketing Planning Process — 26 August 2013

    Authors:   • Alexandru Lucian Mihai, email: alexandru.lucian_mihai@yahoo.com, Afiliation: Faculty: Marketing, Academy of Economic Studies, Bucharest, Romania
    Abstract: In many segments of the sport industry, sport marketers are pressured to increase their product sales to generate increased revenues for their org

    Manager 17 - 2013 > The Strategic Sport Marketing Planning Process

  21. 20. Confronting the Consequences of a Permanent Changing Environment — 26 August 2013

    Authors:   • Raluca Ioana Vosloban, email: raluca_ioanad5@yahoo.com, Afiliation: Marketing, Academy of Economic Studies, Bucharest, Romania  • Monica Vrabiuta, email: monica.vrabiuta@gmail.com, Afiliation: Marketing, Academy of Economic Studies, Bucharest, Romania  • Roxana Elena Aldea, email: aldea.roxana@yahoo.com, Afiliation: Marketing, Academy of Economic Studies, Bucharest, Romania
    Abstract: Businesses and governments choose how they wish to deal with change. Whether this change is organizational, technological, political, financial et

    Manager 17 - 2013 > Confronting the Consequences of a Permanent Changing Environment

  22. 21. Competitive Strategies In The Context Of Political Marketing — 26 August 2013

    Authors:   • Eleonora Gabriela Baban, email: baban.eleonora@yahoo.com, Afiliation: The Bucharest Academy of Economic Studies, Romania
    Abstract: By implementing effective marketing strategies organizations can achieve their strategic objectives and be competitive. The main objectives of the

    Manager 17 - 2013 > Competitive Strategies In The Context Of Political Marketing

  23. 22. A New Configuration: Management’s Paradigms – Acting in the Context of Social Economy — 03 May 2016

    Authors:   • Cristina Raluca Gh. Popescu, email: popescu_cr@yahoo.com, Afiliation: University of Bucharest, Bucharest, Romania;  • Mihail Dumitrescu, email: adelinadumitrescu02@yahoo.com, Afiliation: Certified Management Consultant (CMC); The National University of Political Studies and Public Administration, Bucharest, Romania; The Bucharest University of Economic Studies, Bucharest, Romania
    Abstract: Context of Social Economy” centres itself on three main directions, as follows: a) the functional reconsideration economy, social enterpris

    Manager 23 - 2016 > A New Configuration: Management’s Paradigms – Acting in the Context of Social Economy

  24. 23. The Importance of Change Typology – a Key Element in the Enterprise’s Organizational Dynamics — 03 May 2016

    Authors:   • Cristina Raluca Gh. Popescu, email: popescu_cr@yahoo.com, Afiliation: University of Bucharest, Bucharest, Romania  • Mihail Dumitrescu, email: adelinadumitrescu02@yahoo.com, Afiliation: Certified Management Consultant (CMC); The National University of Political Studies and Public Administration, Bucharest, Romania; The Bucharest University of Economic Studies, Bucharest, Romania
    Abstract: The paper entitled „The Importance of Change Typology – a Key Element in the Enterprise’s Organizational Dynamics” foc

    Manager 23 - 2016 > The Importance of Change Typology – a Key Element in the Enterprise’s Organizational Dynamics

  25. 24. Voters’ Behaviour and the Decision to Vote a Political Leader — 09 January 2017

    Authors:   • Ph. D. Assist. Lect. Eleonora Gabriela Conțu, email: eleonora.contu@faa.unibuc.ro, Afiliation: Faculty of Business and Administration , University of Bucharest, Romania
    Abstract: In a contemporary context, the role of political marketing is essential in promoting a candidate, a political party or the political projects. Also,

    Manager 24 - 2016 > Voters’ Behaviour and the Decision to Vote a Political Leader

  26. 25. The benefits of personal investment in education from the perspective of Academic Marketing — 09 January 2017

    Authors:   • Ph. D. Lecturer Emanuela Maria Avram, email: emanuela.avram@faa.unibuc.ro, Afiliation: Faculty of Business and Administration , University of Bucharest, Romania
    Abstract: Individuals acquire abilities and knowledge thanks to the education system and these are further used on the labour market, but the main purpose of e

    Manager 24 - 2016 > The benefits of personal investment in education from the perspective of Academic Marketing

  27. 26. New Ways To Improve Business Management. Facebook Graph, A Search Tool That Uses Artificial Intelligence. — 09 January 2017

    Authors:   • Ph. D. Cosmin Cătălin Olteanu, email: contact@olteanucosmin.ro, Afiliation: University of Bucharest, Faculty of Business and Administration, Romania
    Abstract: The main purpose of the paper is to illustrate the importance of the new neural networks improvements for artificial intelligence, in the help of bui

    Manager 24 - 2016 > New Ways To Improve Business Management. Facebook Graph, A Search Tool That Uses Artificial Intelligence.

  28. 27. The management of innovation in the context of structural funds — 30 May 2017

    Authors:   • Ph. D. Luciana Stan, email: Luciana_A_stan@yahoo.com, Afiliation: The Romanian Academy, Romania
    Abstract: As a decisive factor in the existing economic competition in a world increasingly globalized, a market accessible through digitisation and unpreced

    Manager 25 - 2017 > The management of innovation in the context of structural funds

  29. 28. The changing nature of innovation-based social marketing programs - the case of health promotion programs. — 03 October 2017

    Authors:   • Ph. D. Visiting Prof. Viorel Mihăilă, email: viorel.mihaila@faa.unibuc.ro, Afiliation: University of Bucharest, Faculty of Business and Administration, Romania
    Abstract: Social marketing favoured, since its inception, the field of health promotion - designing programs to help change unhealthy behaviours was one of

    Manager 25 - 2017 > The changing nature of innovation-based social marketing programs - the case of health promotion programs.

  30. 29. The combinatorial innovation perspectives on designing social marketing programs. — 03 October 2017

    Authors:   • Ph. D. Visiting Prof. Viorel Mihăilă, email: viorel.mihaila@faa.unibuc.ro, Afiliation: University of Bucharest, Faculty of Business and Administration, Romania
    Abstract: Hal Varian’s concept of “combinatorial innovation” underlined the ascend of a new period  of a tremendous burst of innovation.

    Manager 25 - 2017 > The combinatorial innovation perspectives on designing social marketing programs.