Universitatea din Bucuresti, Facultatea de Administratie si Afaceri

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Double Blind Review Evaluation

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Indexed by : EBSCO-CEEAS | CEEOL | RePEc | DOAJ | INDEX COPERNICUS | PROQUEST | ULRICH | DRJI | Google Scholar

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ISSN-L 1453-0503
ISSN (e) 2286-170X
ISSN (p) 1453-0503

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No. 4 - 12, District 1,
Bucharest, Romania

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  1. 1. Launching of a new product on the market and marketing management at SC Electrecord S.A. — 11 December 2012

    Authors:   • ~ Ph. D. Candidate Cristina Andreescu (Manolache), Afiliation: Academy of Economic Studies, Bucharest
    Abstract:  A product is deemed to be new when it is new for the host country but not for the international market.Among the reasons for launching a

    Manager 10 - 2009 > Launching of a new product on the market and marketing management at SC Electrecord S.A.