Universitatea din Bucuresti, Facultatea de Administratie si Afaceri

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Double Blind Review Evaluation

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Indexed by : EBSCO-CEEAS | CEEOL | RePEc | DOAJ | INDEX COPERNICUS | PROQUEST | ULRICH | DRJI | Google Scholar

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ISSN-L 1453-0503
ISSN (e) 2286-170X
ISSN (p) 1453-0503

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Address

Elisabeta Queen
No. 4 - 12, District 1,
Bucharest, Romania

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Phones

Tel: +4 021 310 49 20
Fax: +4 021 310 49 20

Email

manager@faa.ro

Site Vechi/ Old Site

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Your search has 3 results!

  1. 1. The brand – a few definitions — 06 December 2012

    Authors:   • ~ Ph. D. Lecturer Alexandra Craciun, Afiliation: University of Bucharest
    Abstract:  This article discusses a series of definitions of the term “brand” in order to highlight the fact that in a world dominated

    Manager 10 - 2009 > The brand – a few definitions

  2. 2. Beyond Marketing:The brand Story — 18 December 2012

    Authors:   • Ph. D. Lecturer Alexandra Craciun
    Abstract:

    Manager 11 - 2010 > Beyond Marketing:The brand Story

  3. 3. The Evolution Of Romanian Advertising Agencies Seen By Professional — 10 April 2014

    Authors:   • Mădălina Moraru (Buga), email: madalina.moraru@fjsc.ro, Afiliation: University of Bucharest, Faculty of Journalism and Communication Sciences, Romania
    Abstract: This paper aims to present the opinions of Romanian advertisers on the local industry from two viewpoints: the evolution of advertising after 1990 wit

    Manager 18 - 2013 > The Evolution Of Romanian Advertising Agencies Seen By Professional