Universitatea din Bucuresti, Facultatea de Administratie si Afaceri

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Double Blind Review Evaluation

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Indexed by : EBSCO-CEEAS | CEEOL | RePEc | DOAJ | INDEX COPERNICUS | PROQUEST | ULRICH | DRJI | Google Scholar

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ISSN-L 1453-0503
ISSN (e) 2286-170X
ISSN (p) 1453-0503

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Address

Elisabeta Queen
No. 4 - 12, District 1,
Bucharest, Romania

see area map

Phones

Tel: +4 021 310 49 20
Fax: +4 021 310 49 20

Email

manager@faa.ro

Site Vechi/ Old Site

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Your search has 12 results!

  1. 1. Relationship marketing in the retail sector: an insight in the determination of customer loyalty — 26 November 2012

    Authors:   • Sabin Niculae , Afiliation: Academy of Economic Studies
    Abstract: In recent years we see a loss of power of individual brands, despite the money and the effort invested in them. The power is now in the hands of

    Manager 7 - 2008 > Relationship marketing in the retail sector: an insight in the determination of customer loyalty

  2. 2. The Assistant Manager - a Key Factor of the Managerial Team — 06 December 2012

    Authors:   • Lecturer Ph. D. Niculina Vargolici, Afiliation: University of Bucharest  • Catalina Bonciu, Afiliation: University of Bucharest
    Abstract: The new economic context, marked by the crisis and by radical transformations of the labor market, generates the need for more and more sophisticated

    Manager 9 - 2009 > The Assistant Manager - a Key Factor of the Managerial Team

  3. 3. Product policy of SC Electrecord S.A. — 11 December 2012

    Authors:   • ~ Ph. D. Candidate Cristina Andreescu (Manolache), Afiliation: Academy of Economic Studies Bucharest
    Abstract: The global brand has the advantage of the scale economy, facilitates the company image and prestige and sometimes benefits even from its origin c

    Manager 10 - 2009 > Product policy of SC Electrecord S.A.

  4. 4. The brand – a few definitions — 06 December 2012

    Authors:   • ~ Ph. D. Lecturer Alexandra Craciun, Afiliation: University of Bucharest
    Abstract:  This article discusses a series of definitions of the term “brand” in order to highlight the fact that in a world dominated

    Manager 10 - 2009 > The brand – a few definitions

  5. 5. Beyond Marketing:The brand Story — 18 December 2012

    Authors:   • Ph. D. Lecturer Alexandra Craciun
    Abstract:

    Manager 11 - 2010 > Beyond Marketing:The brand Story

  6. 6. Strategies and techniques of communication and public relations applied to non-profit sector — 18 December 2012

    Authors:   • Ioana – Julieta Josan, Afiliation: Faculty of Bussines and Administration
    Abstract: The aim of this paper is to summarize the strategies and techniques of communication and public relations applied to non-profit sector. The approach

    Manager 11 - 2010 > Strategies and techniques of communication and public relations applied to non-profit sector

  7. 7. Consumer's Attitude Segmentation for Effective Market Communication: A Case Study of Soft Drinks — 18 December 2012

    Authors:   • Abiodun, Abolaji Joachim, Afiliation: Covenant University, Ota, Ogun State, Nigeria  • Oyeniyi, Omotayo Joseph, Afiliation: Covenant University, Ota, Ogun State, Nigeria
    Abstract: The fate of any product is ultimately determined by consumers’ attitude to it. This study based on primary data attempts to stratify the demand

    Manager 13 - 2011 > Consumer's Attitude Segmentation for Effective Market Communication: A Case Study of Soft Drinks

  8. 8. IMPACT OF GLOBAL ADOPTION OF IFRS ON NIGERIAN STOCK MARKET EFFECTIVENESS — 20 December 2012

    Authors:   • Dick Oluku Mukoro, Afiliation: Account Departament, Covenant University, Cannanland, Ota, Nigeria
    Abstract: International Financial Reporting Standard (IFRS) is a statement of intent to globalize financial standards so as to enable investors move capital and

    Manager 15 - 2012 > IMPACT OF GLOBAL ADOPTION OF IFRS ON NIGERIAN STOCK MARKET EFFECTIVENESS

  9. 9. A SWOT Analysis for Organizing a Summer School: Case Study for Advanced Summer School in Analyzing Market Data 2013 — 26 August 2013

    Authors:   • Radu Herman, email: raduhermann@yahoo.com, Afiliation: Faculty of Administration and Business, University of Bucharest, Romania
    Abstract: The economics scholars agree that investment in education is a competitive advantage. After participating and graduating the “Advanced Summe

    Manager 17 - 2013 > A SWOT Analysis for Organizing a Summer School: Case Study for Advanced Summer School in Analyzing Market Data 2013

  10. 10. Leadership and Innovation – the Catalyst of IT&C Industry. A Case Study of BlackBerry Company — 26 August 2013

    Authors:   • Camelia Cojocaru, email: camelia.cojocaru@gmail.com, Afiliation: Faculty of Business and Administration, University of Bucharest, Romania  • Silviu Cojocaru, email: silviu.cojocaru@gmail.com, Afiliation: Faculty of Business and Administration, University of Bucharest, Romania
    Abstract: IT&C companies need to adapt themselves to an environment featuring a high level of competition. Innovation stays as the main vector of the domain

    Manager 17 - 2013 > Leadership and Innovation – the Catalyst of IT&C Industry. A Case Study of BlackBerry Company

  11. 11. The Evolution Of Romanian Advertising Agencies Seen By Professional — 10 April 2014

    Authors:   • Mădălina Moraru (Buga), email: madalina.moraru@fjsc.ro, Afiliation: University of Bucharest, Faculty of Journalism and Communication Sciences, Romania
    Abstract: This paper aims to present the opinions of Romanian advertisers on the local industry from two viewpoints: the evolution of advertising after 1990 wit

    Manager 18 - 2013 > The Evolution Of Romanian Advertising Agencies Seen By Professional

  12. 12. Tobacco Market Opportunities, Trends, Analysis and Statistics – The latest market trends and hidden opportunities in Romania — 31 May 2017

    Authors:   • Ph. D. Associate Professor Habil. Cristina Raluca Gh. Popescu, email: popescu_cr@yahoo.com, Afiliation: University of Bucharest, Bucharest, Romania; The Bucharest University of Economic Studies, Bucharest, Romania; PhD. Supervisor at the Economic I Doctoral School at The Bucharest University of Economic Studies, Bucharest, Romania  • Ph. D. Professor Gheorghe N. Popescu, email: popescu_gh_cafr@yahoo.com, Afiliation: The Bucharest University of Economic Studies, Bucharest, Romania; PhD. Supervisor at the Accounting Doctoral School at The Bucharest University of Economic Studies, Bucharest, Romania  • Ph. D. Associate Professor Veronica Adriana A. V. Popescu, email: popescu_va@yahoo.com, Afiliation: The Bucharest University of Economic Studies, Bucharest, Romania; Commercial Academy of Satu-Mare, Satu-Mare, Romania
    Abstract: The paper entitled “Tobacco Market Opportunities, Trends, Analysis and Statistics – The latest market trends and hidden opportunities i

    Manager 25 - 2017 > Tobacco Market Opportunities, Trends, Analysis and Statistics – The latest market trends and hidden opportunities in Romania