Universitatea din Bucuresti, Facultatea de Administratie si Afaceri

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Double Blind Review Evaluation

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Indexed by : EBSCO-CEEAS | CEEOL | RePEc | DOAJ | INDEX COPERNICUS | PROQUEST | ULRICH | DRJI | Google Scholar

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ISSN-L 1453-0503
ISSN (e) 2286-170X
ISSN (p) 1453-0503

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Address

Elisabeta Queen
No. 4 - 12, District 1,
Bucharest, Romania

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Phones

Tel: +4 021 310 49 20
Fax: +4 021 310 49 20

Email

manager@faa.unibuc.ro

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  1. 1. Sony vs. Apple - iPod launching, a case study of leadership and innovation — 23 January 2015

    Authors:   • Ph. D. Camelia Cojocaru, email: camelia.cojocaru@faa.ro, Afiliation: Faculty of Administration and Business, University of Bucharest, Romania  • Ph. D. Silviu Cojocaru, email: silviu.cojocaru@faa.ro, Afiliation: Faculty of Administration and Business, University of Bucharest, Romania
    Abstract: In 1979, Sony launched a portable Walkman range. For nearly a quarter of century, the Sony Walkman was the undisputed market leader and Sony was consi

    Manager 20 - 2014 > Sony vs. Apple - iPod launching, a case study of leadership and innovation