Universitatea din Bucuresti, Facultatea de Administratie si Afaceri

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Double Blind Review Evaluation

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Indexed by : EBSCO-CEEAS | CEEOL | RePEc | DOAJ | INDEX COPERNICUS | PROQUEST | ULRICH | DRJI | Google Scholar

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ISSN-L 1453-0503
ISSN (e) 2286-170X
ISSN (p) 1453-0503

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Address

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No. 4 - 12, District 1,
Bucharest, Romania

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Tel: +4 021 310 49 20
Fax: +4 021 310 49 20

Email

manager@faa.unibuc.ro

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  1. 1. Consumer's Attitude Segmentation for Effective Market Communication: A Case Study of Soft Drinks — 18 December 2012

    Authors:   • Abiodun, Abolaji Joachim, Afiliation: Covenant University, Ota, Ogun State, Nigeria  • Oyeniyi, Omotayo Joseph, Afiliation: Covenant University, Ota, Ogun State, Nigeria
    Abstract: The fate of any product is ultimately determined by consumers’ attitude to it. This study based on primary data attempts to stratify the demand

    Manager 13 - 2011 > Consumer's Attitude Segmentation for Effective Market Communication: A Case Study of Soft Drinks