Universitatea din Bucuresti, Facultatea de Administratie si Afaceri

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Double Blind Review Evaluation

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Indexed by : EBSCO-CEEAS | CEEOL | RePEc | DOAJ | INDEX COPERNICUS | PROQUEST | ULRICH | DRJI | Google Scholar

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ISSN-L 1453-0503
ISSN (e) 2286-170X
ISSN (p) 1453-0503

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Address

Elisabeta Queen
No. 4 - 12, District 1,
Bucharest, Romania

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Phones

Tel: +4 021 310 49 20
Fax: +4 021 310 49 20

Email

manager@faa.ro

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  1. 1. Relationship marketing in the retail sector: an insight in the determination of customer loyalty — 26 November 2012

    Authors:   • Sabin Niculae , Afiliation: Academy of Economic Studies
    Abstract: In recent years we see a loss of power of individual brands, despite the money and the effort invested in them. The power is now in the hands of

    Manager 7 - 2008 > Relationship marketing in the retail sector: an insight in the determination of customer loyalty

  2. 2. Relationship marketing and customer loyalty:a customer service approach in nigerian companies. in nigerian companies. — 06 December 2012

    Authors:   • Udegbe,Scholastica., E, Afiliation: Marketing Unit, Department of Business administration and Management Technology. Lagos State University, Ojo, Lagos, Nigeria.   • Idris,Adekunle.A., Afiliation: Marketing Unit, Department of Business administration and Management Technology. Lagos State University, Ojo, Lagos, Nigeria.   • Olumoko,Tajudeen .A., Afiliation: Marketing Unit, Department of Business administration and Management Technology. Lagos State University, Ojo, Lagos, Nigeria.
    Abstract: This paper examines relationship marketing and customer loyalty from the approach of customer service-using some selected companies in Nigeria as a

    Manager 12 - 2010 > Relationship marketing and customer loyalty:a customer service approach in nigerian companies. in nigerian companies.