Universitatea din Bucuresti, Facultatea de Administratie si Afaceri

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Double Blind Review Evaluation

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Indexed by : EBSCO-CEEAS | CEEOL | RePEc | DOAJ | INDEX COPERNICUS | PROQUEST | ULRICH | DRJI | Google Scholar

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ISSN-L 1453-0503
ISSN (e) 2286-170X
ISSN (p) 1453-0503

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Address

Elisabeta Queen
No. 4 - 12, District 1,
Bucharest, Romania

see area map

Phones

Tel: +4 021 310 49 20
Fax: +4 021 310 49 20

Email

manager@faa.unibuc.ro

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  1. 1. Integrated marketing communications:pathway for enhancing client-costomer relationships — 06 December 2012

    Authors:   • Kehinde Oladele Joseph, email: kehindecovenant@yahoo.com, Afiliation: Department Of Business Studies, Covenant University, Ota, P.O.Box 94, Ota, Ogun State, Nigeria
    Abstract: The strategic coordination of marketing communication tools is vital and highly crucial for every result driven organization today. Companies must be

    Manager 12 - 2010 > Integrated marketing communications:pathway for enhancing client-costomer relationships

  2. 2. Effect of consumer behaviour and perception on car purchase decision: Empirical Evidence from Lagos - Nigeria — 19 December 2012

    Authors:   • Ph. D. Samuel Taiwo Akinyele, Afiliation: School of Business , Covenant University, Nigeria  • Ph. D. Kola Olorunleke , Afiliation: Dept. of Business Administration, Adekunle Ajasin University, Nigeria
    Abstract: In  recent days Nigeria is witnessing a change in consumerism. The market is now predominantly consumer driven. The focus is shift

    Manager 15 - 2012 > Effect of consumer behaviour and perception on car purchase decision: Empirical Evidence from Lagos - Nigeria