Universitatea din Bucuresti, Facultatea de Administratie si Afaceri

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Double Blind Review Evaluation

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Indexed by : EBSCO-CEEAS | CEEOL | RePEc | DOAJ | INDEX COPERNICUS | PROQUEST | ULRICH | DRJI | Google Scholar

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ISSN-L 1453-0503
ISSN (e) 2286-170X
ISSN (p) 1453-0503

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  1. 1. Executing A Customer Relationship Management Programme In An Emerging Market: An Empirical Approach — 26 August 2013

    Authors:   • Akinyele Samuel Taiwo, email: akinsamolu2000@yahoo.com, Afiliation: School of Business, Covenant University, Nigeria  • Olorunleke Kola, email: kolaleke@yahoo.com, Afiliation: Dept. of Business Administration,Adekunle University, Akungba
    Abstract: Retail financial services in all markets, including emerging markets, are undergoing major transaction, driven by change, deregulation and customer so

    Manager 17 - 2013 > Executing A Customer Relationship Management Programme In An Emerging Market: An Empirical Approach