Universitatea din Bucuresti, Facultatea de Administratie si Afaceri

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Double Blind Review Evaluation

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Indexed by : EBSCO-CEEAS | CEEOL | RePEc | DOAJ | INDEX COPERNICUS | PROQUEST | ULRICH | DRJI | Google Scholar

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ISSN-L 1453-0503
ISSN (e) 2286-170X
ISSN (p) 1453-0503

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Address

Elisabeta Queen
No. 4 - 12, District 1,
Bucharest, Romania

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Phones

Tel: +4 021 310 49 20
Fax: +4 021 310 49 20

Email

manager@faa.ro

Site Vechi/ Old Site

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  1. 1. The relevance of customer relationship management in the nigerian banking industry (A case study of intercontinental Bank Plc) — 06 December 2012

    Authors:   • Babatunde B. O., email: bayoogoga@yahoo.com , Afiliation: Osun State University,Okuku. Dept of Economics and Management Sciences, Osun State  • Ajayi E.O., email: ask4oluajayi@yahoo.co.uk, Afiliation: Osun State University,Okuku. Dept of Economics and Management Sciences, Osun State
    Abstract: Customers relation management (CRM) is an emerging customer innovation focused on growing customers profitably by knowing, caring and delivering va

    Manager 12 - 2010 > The relevance of customer relationship management in the nigerian banking industry (A case study of intercontinental Bank Plc)