Universitatea din Bucuresti, Facultatea de Administratie si Afaceri

Creative Commons License
Content on this site is licensed under Creative Commons Attribution-ShareAlike 4.0

Double Blind Review Evaluation




ISSN-L 1453-0503
ISSN (e) 2286-170X
ISSN (p) 1453-0503



Elisabeta Queen
No. 4 - 12, District 1,
Bucharest, Romania

see area map


Tel: +4 021 310 49 20
Fax: +4 021 310 49 20



Site Vechi/ Old Site


The efficient presentation - obstacles, strategies, success


download file

Creative Commons License

  1. Authors:
      • Daniela-Elena Radu

      • 12|27

  2. Keywords: efficient presentation, communication, presentation strategies

  3. Abstract:
    The making of presentations has become an omnipresent act of communication in the companies  practice, but also in the didactic one. The notoriety and the increase of the importance of an efficient presentation lie in the transformations felt by a society of knowledge, communication being the answer in front of a constant information wave.
    Business people look in fear at the preparation of a presentation, the interaction with the audience and
    their feedback, all these leading to a low efficiency in transmitting the message.
    The speaker must overcome a group of obstacles, the most important being the reduced human capacity
    to capture the information transmitted orally; in this respect, he has available a group of visual instruments and strategies to capture the attention. In order to achieve efficiency one needs mental and emotional preparation, knowing the audience and the presentation'’s objective and eliminating the old listing format in PowerPoint, for focusing the communication of the audience’'s necessities. The present essay aims to analyze the verbal, non-verbal and para-verbal communication act that constitutes the base of any presentation, the reasons that lead to failure and the ways to increase efficiency, in order to succeed in transmitting a well structured and easy to remember message.
    Many researchers and practice workers within the communication, economic but also IT fields, have tried to find the solution for organizing and transmitting the message during a presentation, in accordance with the new technologies. In elaborating the present paper, we have used our personal experience and data obtained through 30 in-depth interviews,with managers in companies such Bostina&Asociatii Skoda, Petrom etc.; we have used in our research articles of honored professors in social sciences from the Harvard and Stanford Universities , researches of the Minnesota and Ulster Universities, as well as works of specialists in marketing and information technology, known for exceptional business presentations developed in collaboration with multinational companies such Jaguar or PriceWaterHouse Coopers.

download file

Creative Commons License


  1. Manager, indexed by Directory of Research Journals Indexing

    Manager is included in Directory of Research Journals Indexing . For details

  2. Manager, indexed by Google Scholar Database

     Manager  is included in  Google Scholar  Database. For

  3. Manager, indexed by PROQUEST Database

     Manager  is included in  PROQUEST Database. For details

  4. Manager, indexed by INDEX COPERNICUS Database

    Manager  is included in INDEX COPERNICUS Database. For details

  5. Manager, indexed by DOAJ Database

    Manager is included in DOAJ Database. For details : http://www.doaj.org/doaj?func=openurl&genre=journal&issn=14530503

  6. Manager, indexed by RePEc Database

     Manager  is included in  RePEc Database. For details :

  7. Manager, indexed by CEEOL Database

    Manager is included in the International Database CEEOL-Central and Eastern European 

  8. Manager, indexed by EBSCO-CEEAS Database

     Manager  is included in  EBSCO-CEEAS Database. For details :