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ISSN-L 1453-0503
ISSN (e) 2286-170X
ISSN (p) 1453-0503



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The benefits of personal investment in education from the perspective of Academic Marketing


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  1. Authors:
      • Ph. D. Lecturer Emanuela Maria Avram, email: emanuela.avram@faa.unibuc.ro, Afiliation: Faculty of Business and Administration , University of Bucharest, Romania

      • 112|120

  2. Keywords: personal investment in education, academic marketing, benefits

  3. Abstract:
    Individuals acquire abilities and knowledge thanks to the education system and these are
    further used on the labour market, but the main purpose of education is to contribute to the individuals’ intellectual
    development, to their creative spirit as well as their sense of responsibility, so that the higher education
    graduates become increasingly more capable of improving their quality of life and ensuring a decent
    future by making use of the knowledge gained during study years in their work. This paper tackles the problem
    of personal investment in education from the perspective of academic marketing, while the conclusions
    reflect the importance of personal investment in education to obtain benefits at individual, organizational
    and social levels on a competitive and globalized market, but also the major role of academic marketing in
    orienting higher education institutions towards consumers.

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