Universitatea din Bucuresti, Facultatea de Administratie si Afaceri

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ISSN-L 1453-0503
ISSN (e) 2286-170X
ISSN (p) 1453-0503



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The Management of Media Organizations from Theory to Practice


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  1. Authors:
      • Ph. D. Cristina Andreescu (Manolache), Afiliation: The Bucharest Academy of Economic Studies

      • 43|51

  2. Keywords: Management, media, management style, leadership styles, free market economy, strategy.

  3. Abstract:

      Media organizations have become a barometer in the development of a society. The way these organizations are managed depends on the context they can be placed in. Media organizations can be assimilated with a social and economic context. I attempted to emphasize the importance of good management that takes into account the basic principles and which can be integrated into a media organization. Leadership should be concerned with combining the specifics of management with those of human nature.The need for management is real. As it is the interdependence between the media organization and an efficient management. Despite their shortcomings, today’s managers are able to manage a newspaper, a radio or a television station. They can be divided into three categories, namely: managers of a media organization, having no knowledge of management; managers having the necessary training but unaware of how to implement management rules and finally, managers with very good training but lacking interest, who let things run by themselves.

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