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ISSN (p) 1453-0503

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The Macro Environment and the Companies’ Economic, Social and Research – Development – Innovation Potential – Nowadays Key Elements, Perspectives and Challenges

 

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  1. Authors:
      • Ph. D. Professor Gheorghe N. Popescu, email: popescu_gh_cafr@yahoo.com, Afiliation: The Bucharest University of Economic Studies, Bucharest, Romania; PhD. Supervisor at the Accounting Doctoral School at The Bucharest University of Economic Studies, Bucharest, Romania
      • Ph. D. Associate Professor Habil. Cristina Raluca Gh. Popescu, email: popescu_cr@yahoo.com, Afiliation: University of Bucharest, Bucharest, Romania; The Bucharest University of Economic Studies, Bucharest, Romania; PhD. Supervisor at the Economic I Doctoral School at The Bucharest University of Economic Studies, Bucharest, Romania
      • Ph. D. Associate Professor Veronica Adriana Popescu, email: popescu_va@yahoo.com, Afiliation: The Bucharest University of Economic Studies, Bucharest, Romania; Commercial Academy of Satu-Mare, Satu- Mare, Romania

    Pages:
      • 214|230

  2. Keywords: macro environment; companies; economic, socio-cultural, technical, natural, demographic, political and legal elements; research – development – innovation potential; Gross Domestic Product (G.D.P.); infrastructure; financial and monetary factors; econ

  3. Abstract:
    The research paper titled “The macro environment and the companies’ economic, social
    and research – development – innovation potential – Nowadays key elements, perspectives and challenges”
    focuses on the companies’ economic, social and research – development – innovation potential in terms of
    the macro environment. Moreover, the study takes into considerations the nowadays key elements, perspectives
    and challenges concerning this subject. Furthermore, this approach is a theoretical one, chosen due to
    the necessity of presenting the essential macro environment’s elements influencing and affecting the companies’
    economic, social, cultural, technical, political and legal evolution in the marketplace, while taking into consideration elements such as competitiveness, open market, consumers’ behaviour, needs, wishes
    and desires, infrastructure and research – development – innovation potential.
    In the introduction of this work the importance and the relevance of the study was addressed, as well
    as the reasoning for choosing the topic. In addition, a general framework was created, in order to justify the
    need of understanding in what manner the general macro environment factors influence the companies and
    their well-being and successful functioning in a region, or in a country, or continent and even world-wide.
    The literature review section presents the most relevant studies and ideas addressed on this topic as
    well as on connected and interrelated topics, in the attempt of finding new approaches and perspectives both
    for this work as well as for future works.
    The first part of the paper focuses upon the main characteristics of the key components of the macro
    environment, such as, the economic, socio-cultural, technologic, demographic, natural, political and legal
    elements. The second part of the scientific study tackles the aspects related to the companies’ potential, in
    terms of their economic, social and research – development – innovation perspectives.
    The conclusions, limitations as well as future implications section presents the basic ideas that result
    from this study, as well as the elements that could be improved or even further addressed into the near future.

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