Universitatea din Bucuresti, Facultatea de Administratie si Afaceri

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Double Blind Review Evaluation

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Indexed by : EBSCO-CEEAS | CEEOL | RePEc | DOAJ | INDEX COPERNICUS | PROQUEST | ULRICH | DRJI | Google Scholar

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ISSN-L 1453-0503
ISSN (e) 2286-170X
ISSN (p) 1453-0503

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Strategy and Change

 

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  1. Authors:
      • Ph. D. Professor Sorin-George Toma, email: tomagsorin62@yahoo.com, Afiliation: Faculty of Business and Administration - University of Bucharest, Romania
      • Ph. D. Professor Paul Marinescu, email: paulmarinescu1@gmail.com, Afiliation: Faculty of Business and Administration - University of Bucharest, Romania

    Pages:
      • 145|150

  2. Keywords: strategy, change, strategic change, company, competitiveness

  3. Abstract:
    In the age of uncertainty change represents one of the most important challenges for all types of organizations. Changeability constitutes today a key competitiveness factor for any company. The aim of our paper is to show that strategy and change are two related concepts in the business literature. The methodolog¬ical approach is literature review. As companies around the world are facing hyper-competition in all industries and markets, they often initiate strategic changes in order to improve their competitiveness.

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