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Strategic Considerations For Foreign Direct Investments Penetrating A Foreign Market


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  1. Authors:
      • Ph. D. Anca-Ioana Butunoi, email: anca.butunoi@yahoo.com, Afiliation: The Romanian Academy, Romania

      • 14|27

  2. Keywords: foreign direct investment, foreign market, investment decision, strategic management, international investment

  3. Abstract:
    The globalization of the world economy has created great opportunities for countries, one
    of them being that of attracting foreign investments. They play a key role in global business, being a fundamental
    part of the economic system and its development. Despite the fact that the debate over FDIs varies
    from opinions that claim that they substitute internal investments and they expatriate a great deal of the
    capital at the disadvantage of the host country to opinions that argue in favor of the benefits of FDIs for
    host countries, increased efforts to attract FDIs by national economies can be noticed. With this in mind,
    this paper analyses the strategic of preferences of foreign investors when choosing a new market and tries
    to establish a set of criteria that represent the main attraction characteristics when the decision to invest is
    made. The paper explains, at first, concepts such as strategic management, the strategies of entering a foreign
    market and the foreign direct investments, and then correlates these concepts in order to highlight the
    factors that contribute to the making of an investment decision and the ways through which foreign capital
    can be introduced on a new market. And last but not least, we made an analysis of the foreign capital flows
    in Romania, highlighting the advantages and disadvantages that the Romanian economy presents for potential
    investors interested in this country.

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