Universitatea din Bucuresti, Facultatea de Administratie si Afaceri

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ISSN-L 1453-0503
ISSN (e) 2286-170X
ISSN (p) 1453-0503

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Leadership and Innovation – the Catalyst of IT&C Industry. A Case Study of BlackBerry Company

 

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  1. Authors:
      • Camelia Cojocaru, email: camelia.cojocaru@gmail.com, Afiliation: Faculty of Business and Administration, University of Bucharest, Romania
      • Silviu Cojocaru, email: silviu.cojocaru@gmail.com, Afiliation: Faculty of Business and Administration, University of Bucharest, Romania

    Pages:
      • 55|61

  2. Keywords: information technology, productivity, leadership, management, operational improvements

  3. Abstract:
    IT&C companies need to adapt themselves to an environment featuring a high level of competition. Innovation stays as the main vector of the domain, while the renewal rate of new technologies grows in speed (there are cases where new technologies emerge and replace the older ones in months). With this series of research we aim to analyse several local or global companies within the IT&C field, as well as the importance of leadership for their development. This first article will focus on leadership within a company called Research In Motion – RIM (currently named BlackBerry) and on the main problems that have arisen within the company after the organisation was left without support from the leaders that created its worldwide brand.

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