Universitatea din Bucuresti, Facultatea de Administratie si Afaceri

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Double Blind Review Evaluation

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Indexed by : EBSCO-CEEAS | CEEOL | RePEc | DOAJ | INDEX COPERNICUS | PROQUEST | ULRICH | DRJI | Google Scholar

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ISSN-L 1453-0503
ISSN (e) 2286-170X
ISSN (p) 1453-0503

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Greeting cards - instrument in promoting company image

 

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  1. Authors:
      • Lecturer Ph.D. Niculina Vârgolici, Afiliation: University of Bucharest
      • Lecturer Ph.D. Oana Iucu, Afiliation: University of Bucharest

    Pages:
      • 13|18

  2. Keywords: greeting card, organizational communication, habits and mentalities, image promotion

  3. Abstract:
    The present paper attempts to emphasize the more and more eloquent tendency for companies to use religious, traditional holidays (Easter and Christmas) and the events organized upon such occasions in order to promote their image. For this purpose, the greeting cards and presents (either customized or not) sent by companies to their business partners, employees, clients etc. The conclusion of this study is that greeting cards and presents accompanying them represent besides a way of promoting the company’s image a mean of reinforcing inter-human relations, in the same time answering to politeness and good manner norms.

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