Universitatea din Bucuresti, Facultatea de Administratie si Afaceri

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Double Blind Review Evaluation




ISSN-L 1453-0503
ISSN (e) 2286-170X
ISSN (p) 1453-0503



Elisabeta Queen
No. 4 - 12, District 1,
Bucharest, Romania

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Creativity and innovation in management


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  1. Authors:
      • Ph. D. Professor Paul Marinescu, email: paulmarinescu1@gmail.com, Afiliation: University of Bucharest, Faculty of Business and Administration, Romania
      • Ph. D. Professor Sorin-George Toma, email: tomagsorin62@yahoo.com, Afiliation: University of Bucharest, Faculty of Business and Administration, Romania

      • 147|154

  2. Keywords: Creativity, innovation, management, leadership, competencies, roles

  3. Abstract:
    The paper aims to briefly present the relation between creativity and innovation and the ways in which a modern management can favourably influence the employees’ attitude in various contexts so that they are creative and, at the same time, finishers. We can mark out the fact that the management of
    a company can design intensive learning methods and facilitate the exchange of ideas in order to increase
    the speed of innovation in business. Intensive learning methods, collecting significant information from case studies generate value and powerful business solutions. Facing avant-garde competitors and the real improvement of internal processes represent the stakes of high-performance companies. Opportunities also mean taking risks that make the difference between conventional solutions and unconventional solutions. In such circumstances, the differences are also achieved by the quality of the evaluation and the selection of team members.

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