Universitatea din Bucuresti, Facultatea de Administratie si Afaceri

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ISSN-L 1453-0503
ISSN (e) 2286-170X
ISSN (p) 1453-0503

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Business strategies within the knowledge economy context

 

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  1. Authors:
      • Prof. Ph.D. Gheorghe Popescu, Afiliation: Academy of Economic Studies
      • Prof. Ph.D. Adriana Popescu, Afiliation: Academy of Economic Studies
      • University Junior Assistant, Ph.D Attendant Cristina Raluca Popescu, Afiliation: University of Bucharest

    Pages:
      • 19|26

  2. Keywords: Business strategies, the SWOT analysis, knowledge economy, knowledge society, the innovation economy, competition, competitive.

  3. Abstract:
    Competitive strategies in the fast-changing information economy are distinct from strategies
    in more traditional sectors of the economy.
    Today, the reason the entity must consider their intangible asset is because it supports and gives coherence
    to the strategy itself, and if strategically exploited can be a source of sustainable competitive advantage
    through time.
    Strategy deals not just with the unpredictable but also with the unknowable. Consequently, the essence
    of strategy is to build a posture that is so strong, but in the same time, potentially flexible in selective
    ways that the organization can achieve its goals despite the unforeseeable ways external forces may actually interact when the time comes. The essence of strategy formulation is to deal with competitors. However, goal development is an integral part of strategy formulation.

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